Observations

Essays

Memoir and witness writing by a former associate — inside stories, honest reckonings, and the human side of building India's inverter industry.

Kunwer Sachdev, Marketing Genius — Philip Kotler, Shikaras, and the Brand-Building Instinct

A former associate on why Mr Kunwer Sachdev was a marketing genius — sharing the dais with Philip Kotler, shikara and dhaba boards, dealer meets, YouTube and Facebook a decade early, and the envy of colleagues who could not think like him.

Kunwer Sachdev with an international delegation — the export relationships behind the Su-Kam empire

The Complete Story: How One Man Built an Empire, Faced Institutional Destruction, and Still Has No Respite

4 August 2026

If Kunwer Sachdev Had Not Trained Them, This Export Industry Did Not Exist

4 August 2026

Su-Kam Solar premium exhibition booth with MAKE IN INDIA branding at international trade show

Kunwer Sachdev: The Pioneer Who Proved Indian Hardware Could Dominate Global Markets — Building the ₹200 Crore Export Empire That Changed Manufacturing Forever

4 August 2026

Su-Kam Power Systems factory campus at its peak — the company at the centre of the question: what happened to Su-Kam

What Really Happened to Su-Kam: The Story the Headlines Never Told

5 July 2026

Kunwer Sachdev in R&D — three decades of product and patent wisdom behind Kunwwer.ai

The Day I Realised Kunwer Sachdev Was Building Something Bigger Than Su-Kam

17 June 2026

ISA Technovation Award ceremony, Bangalore — Kunwer Sachdev receiving the solar PCU award from Vishwanathan Anand, February 2011

Awards and Recognition of Kunwer Sachdev

2 June 2026

Su-Kam employees doing yoga in an office corridor — daily fitness as part of the work routine

Life at Su-Kam — The Culture That Quietly Won Three HR Awards in a Row

2 June 2026

Luminous: How Rakesh Malhotra and Navneet Kapoor's 600 sq ft Delhi Workshop Became Schneider Electric's Rs 1,866 Crore Indian Arm

30 May 2026

IDEAS/RePEc page — Entrepreneurship and Economic Growth: A Case Study of Su-Kam, Indian Journal of Commerce and Management Studies, March 2011

Taught in the Classroom: How a Boy Who Sold Pens in Delhi Buses Became Case Study Material for India's MBA Students

30 May 2026

Microtek's Foundation: How N.K. Aggarwal and O.P. Gupta Turned Delhi's Power Cuts Into a 120-Million-Customer Empire

19 May 2026

Kunwer Sachdev building Su-Kam export markets beyond China competition — Africa and global routes | Inverter Man of India

The China Bite and the Markets Nobody Was Looking At

17 May 2026

Kunwer Sachdev continuing R&D after Su-Kam — Su-vastika lithium, BESS and BMS chapter | Inverter Man of India

From Su-Kam to Su-vastika: How Kunwer Sachdev Rebuilt After 2019

15 May 2026

PEC campus rooftop solar — how India's first 1 MW college model spread across institutions

The Megawatt That Changed How Indian Institutions Bought Solar: PEC, Su-Kam, and the Quiet Template That Spread

15 May 2026

India's First 1 MW — Punjab Engineering College, Chandigarh — Solar Pioneer Series hero card

How a College Rooftop in Chandigarh Became India's First 1 MW Solar Project

15 May 2026

Kunwer Sachdev in conversation at the Su-Kam office — still from the Sun Fuel feature on Discovery Channel

The Outsider Who Ran Su-Kam Solar: Why Kunwer Sachdev Put a Non-Solar Person in Charge of India's MW Solar Push

15 May 2026

Aerial view of a Su-Kam solar installation at scale — still from the Sun Fuel feature on Discovery Channel

The Quiet Tender: Su-Kam's 3 MW Bet That Started India's MW Solar Era

15 May 2026

Kunwer Sachdev working hands-on inside the chassis of a power-electronics product — the engineer who never stopped tinkering

The Doctor Who Became the Inverter Man

14 May 2026

Su-Kam Solar YouTube channel — 105K subscribers, 167 training videos

Kunwer Sachdev Saw Digital Before India Did

8 May 2026

The Hybrid GTI Inverter: Kunwer Sachdev’s Quiet Revolution

The Hybrid GTI Inverter: Kunwer Sachdev’s Quiet Revolution

19 September 2025

When Vision Meets Innovation: The Story Behind Su-Kam’s Brainy S 2000 / 24V

When Vision Meets Innovation: The Story Behind Su-Kam’s Brainy S 2000 / 24V

19 September 2025

Su-Kam Power Guard 6A and 16A units — Kunwer Sachdev's efficient replacement for voltage stabilizers

Power Guard: Kunwer Sachdev’s Revolutionary Answer to Inefficient Stabilizers

12 August 2025

Purple LED mood lighting in an aircraft cabin — illustrating the energy-efficient LED revolution Kunwer Sachdev brought to Su-Kam

Innovation Takes Flight: The Story of Kunwer Sachdev’s LED Revolution

9 August 2025

Kunwer Sachdev with S B Ganguli at the 13th Conclave for CEOs, Indian Machine Tool Industry, Kolkata, November 2012

Kunwer Sachdev: A Visionary Who Redefined Corporate Governance in Indian Industry

1 August 2025

The Battery Life Cycle Tester — Su-Kam's device under Kunwer Sachdev that measured battery charge cycles, voltage and AH via an LCD readout

A Quiet Revolution: The Story Behind the Battery Life Cycle Tester

28 July 2025

Su-Kam Brainy Touch — a touchscreen MPPT solar PCU showing live power flow on its display

The Dream That Touched the Screen — But Couldn't Shine

28 July 2025

The 4-Star Revolution — Su-Kam's BEE 4-star rated inverter with 89.57% DC-to-AC efficiency

The Man Who Made Inverters Smarter – Kunwer Sachdev’s 4-Star Revolution

25 July 2025

Battery Equalization for Lead Acid Batteries

Battery Equalization for Lead Acid Batteries

24 July 2025

Lessons from a Power Pioneer: The Kunwer Sachdev Journey

Lessons from a Power Pioneer: The Kunwer Sachdev Journey

21 July 2025

Kunwer Sachdev Now on the List of Indian Entrepreneurial Legends

Kunwer Sachdev Now on the List of Indian Entrepreneurial Legends

7 July 2025

Kunwer Sachdev- Plans to make Sukam an international name

Kunwer Sachdev- Plans to make Sukam an international name

4 July 2025

Portrait of Kunwer Sachdev, founder of Su-Kam, the Inverter Man of India

Kunwer Sachdev — The Man of Innovation

4 July 2025

Kunwer Sachdev - The power man of India

Kunwer Sachdev - The power man of India

4 July 2025

Su-Kam Solar PCU monitoring software, 2008 — Kunwer Sachdev's early solar innovation

How Kunwer Sachdev Sparked a Solar Revolution in India

27 June 2025

The cover of Connect the Dots by Rashmi Bansal, the book that featured Kunwer Sachdev as 'The Inventor'

18 Years Later, This Story Still Inspires: When Rashmi Bansal Came to Tell the World About Kunwer Sachdev in her book Connect the Dots

26 June 2025

The cover of Booming Brands by Harsh Pamnani, which featured Su-Kam and Kunwer Sachdev

When Harsh Pamnani Came Looking for Brands That Boomed — And Found the Man Who Built One from Scratch

26 June 2025

The cover of Making Breakthrough Innovation Happen by Porus Munshi, which featured Su-Kam and Kunwer Sachdev

When Porus Munshi Came to Discover the Man Behind Su-Kam: A First-Hand Account of Breakthrough Innovation

26 June 2025

Engineers designing an inverter circuit board in an electronics lab

First Inverter Designing Challenges in India by Su-Kam

25 June 2025

The Su-Kam Solar YouTube channel founded by Kunwer Sachdev in 2009

First YouTube Channel in the Solar Industry by Mr. Kunwer Sachdev, Founder Su-Kam

25 June 2025

A collage of Su-Kam Solar's guerrilla branding — a Dal Lake shikara, a branded pickup, a solar e-rickshaw and a dealer storefront

Kashmir Shikara Branding of Su-Kam

25 June 2025

A person rebuilding at a laptop — a portrait of starting over

The First Meeting After His Salary Was Stopped

25 June 2025

The Curious Case of Kunwer to Kunwwer: A Shift That Left Me Thinking

25 June 2025

Engineers at work in the Su-Kam Solar Product Development R&D lab established under Kunwer Sachdev, the Inverter Man of India

The Heart of India's Inverter Independence: The Legacy of Kunwer Sachdev

25 June 2025

Illustrated portrait of Kunwer Sachdev, founder of Su-Kam, speaking at an event

The Shadow Over Su-Kam: A Founder's Personal Struggles and Their Impact

25 June 2025

A large megawatt solar power plant installed by Su-Kam in India

The Unseen Hero: How India Lost Its Solar Dream to China

25 June 2025

Pooja inauguration of Su-Kam's first DC-motor lab in India for the e-rickshaw project, with Kunwer Sachdev and Mr. Deepak Singh

The Visionary's E-Rickshaw Dream: Kunwer Sachdev's Untold Story

25 June 2025

Su-Kam employees gathered around a bed of burning coals during a firewalk training exercise

Walking on Fire – A Training Day to Remember at Su-Kam

25 June 2025

Su-Kam Solar 'Business Partners Meet' promotional post shared on the company's Facebook page

Witnessing a Visionary: How Kunwer Sachdev Transformed Su-Kam Through Facebook

25 June 2025

Witnessing Dedication and Discipline: My Experience with Kunwer Sachdev, the Yogi Entrepreneur

Witnessing Dedication and Discipline: My Experience with Kunwer Sachdev, the Yogi Entrepreneur

25 June 2025

The grand finale of ETV Sales Ka Baazigar, presented by Su-Kam

Witnessing Kunwer Sachdev's Audacious Dream of Sales Ka Baazigar – A Collaborative Triumph

25 June 2025

A Su-Kam Solar dealer meet in progress, with distributors seated for a product presentation

Witnessing the Marketing Genius of Mr. Kunwer Sachdev at Su-Kam's Dealer Meets

25 June 2025

Su-Kam's 'Power on Wheels' mobile inverter demonstration truck

Beyond Traditional Marketing: Su-Kam's 'Power on Wheels' Blueprint for Industry Disruption

24 June 2025

The Ambitious Leap and the Lingering Echo: What Might Kunwer Sachdev Feel Today?

The Ambitious Leap and the Lingering Echo: What Might Kunwer Sachdev Feel Today?

24 June 2025

A Su-Kam Solar branding board mounted above a roadside dhaba, with the dhaba's own name below

The Dhaba Visionary: Kunwer Sachdev, the Unconventional Marketing Genius

24 June 2025

The Inverter Man of India: The Story of Kunwer Sachdev and the Birth of the Home UPS

The Inverter Man of India: The Story of Kunwer Sachdev and the Birth of the Home UPS

24 June 2025

The Legacy of Clean Power: Kunwer Sachdev and the Pure Sinewave Inverter That Changed Everything

The Legacy of Clean Power: Kunwer Sachdev and the Pure Sinewave Inverter That Changed Everything

24 June 2025

When the Lights Went Out: The Story of a Man Who Didn't Give Up

When the Lights Went Out: The Story of a Man Who Didn't Give Up

24 June 2025