A chronicle · written by a former associate
The man who built India's
inverter industry — chronicled from inside.
This site is a chronicle of how Kunwer Sachdev built Su-Kam, lost it, and built again — written in the third person by someone who was in the room for much of it. It is not a press release. It is the version that did not make the magazines.
Why this site exists
The version that did not make the magazines.
Kunwer Sachdev started Su-Kam in 1998 and spent the next quarter-century building it into India's most trusted inverter brand — and then lost it under NCLT, and then started again. The press coverage of that arc is plentiful. The view from inside the office during those years is not.
This site is the second kind. It is written in the third person, by a former associate who worked alongside him through the Su-Kam years and beyond. It covers the inventions, the marketing experiments, the dealer-meet theatre, the personal cost of NCLT, and the quieter comeback — including the moments the magazines were not interested in.
It is observational, not promotional. It is warm, not gossipy. It is the chronicle Kunwer himself would not have written, because he is the subject of it.
Read the chronicle →Recent chronicle entries
Observations from the room
Anecdotes, character sketches, and quiet observations from someone who was there.