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In the annals of business innovation, certain figures stand out, not just for their success, but for their ability to see beyond the horizon, to anticipate the future before it unfolds. Kunwer Sachdev, the force behind Su-Kam, was one such visionary. In 2009, while the world was still tentatively exploring the uncharted territories of social media, he recognized the transformative potential of YouTube, a platform then largely dismissed as a repository for amateur videos.<figure id="figure-z88ubckfywmcbpwrtg"><img id="z88ubckfywmcbpwrtg" src="https://cdn.durable.co/blocks/fs6uiu7VqUob1hoDYiw6GyFdzIFXpfSAbkbcAXC5SnkQqdZFiun2VC6z6nUoi3Jd.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="Su-Kam Solar Youtube Channel" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/fs6uiu7VqUob1hoDYiw6GyFdzIFXpfSAbkbcAXC5SnkQqdZFiun2VC6z6nUoi3Jd.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">Su-Kam Solar Youtube Channel</figcaption></figure>I recall those early days vividly. He stood before his marketing team, his voice ringing with an almost prophetic conviction, as he articulated his vision for YouTube. His words, though met with polite skepticism, were not mere pronouncements; they were a blueprint for a digital revolution. He mandated the creation of personal YouTube channels for every employee, a seemingly eccentric request that underscored his belief in the power of individual voices within the digital sphere. "Upload your videos," he implored, "share your knowledge, your expertise!" <figure id="figure-36gibwe846mcbpybes"><img id="36gibwe846mcbpybes" src="https://cdn.durable.co/blocks/1boXArMI8dLzuV6rXgqwU04iy0guj6Mm132OBQXH9xqILOfScogXf7F6rDIpoWT0.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="Su-kam educational video on grid tied Solar inverter" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1boXArMI8dLzuV6rXgqwU04iy0guj6Mm132OBQXH9xqILOfScogXf7F6rDIpoWT0.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">Su-kam educational video on grid tied Solar inverter</figcaption></figure>This unwavering belief in YouTube's potential wasn't a fleeting fancy; it was a strategic imperative. Kunwer Sachdev understood that traditional marketing methods were reaching their limitations, especially for a company like Su-Kam, which dealt with complex technical products. He envisioned YouTube as a dynamic platform for education, communication, and brand building.<figure id="figure-7tcfzixclnmcbq00wh"><img id="7tcfzixclnmcbq00wh" src="https://cdn.durable.co/blocks/2ePYfLUQu7Ix4eJy29P104cbca1Tk164uZYbFbzZeKzPHUlvdoAEIgcsuMJ7SbLh.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2ePYfLUQu7Ix4eJy29P104cbca1Tk164uZYbFbzZeKzPHUlvdoAEIgcsuMJ7SbLh.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure> Su-kam You Tube channel established in 2009He spearheaded the creation of the "Su-Kam Solar YouTube Channel," a dedicated hub for educational content that would demystify the intricacies of solar energy and power solutions. He assembled a dedicated team, including animation specialists from Meerut, driven by a personal passion that often consumed his time and energy. His commitment was unwavering, a testament to his belief that this digital platform held the key to solving a critical business challenge.<figure id="figure-z2srnsqnyymcbq118d"><img id="z2srnsqnyymcbq118d" src="https://cdn.durable.co/blocks/22bHSHXZY48VjjSiegbmVsWAADqxLWAeAGUyl1iAXPYUu3GBi9hwVJohtS5NIgrb.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/22bHSHXZY48VjjSiegbmVsWAADqxLWAeAGUyl1iAXPYUu3GBi9hwVJohtS5NIgrb.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>Su-Kam grappled with the persistent challenge of effectively communicating the complexities of its product line to a vast and diverse audience. Traditional training sessions were costly, time-consuming, and often rendered ineffective by the high turnover of trained personnel, who were frequently lured away by competitors. Kunwer Sachdev recognized that YouTube offered a scalable, accessible, and cost-effective solution to this challenge.He personally oversaw the creation of a comprehensive library of educational videos, breaking down complex technical concepts into easily digestible segments. He addressed fundamental questions like "What is an Inverter?" and delved into the specifics of "Solar Grid Feed Inverters," "Solar Charge Controllers," and "DC Solar Systems for Homes." He even explained the technical nuances of "C10 and C20 Tubular Batteries," both solar and inverter variants.&nbsp;<figure id="figure-6umcuw8pmkmcbq2k5y"><img id="6umcuw8pmkmcbq2k5y" src="https://cdn.durable.co/blocks/36LcRZxnZDaF60erESaGFPewLZUbAU6NhEX1uWmf62lfCGKKCadegQWOdeOL99sG.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="Su-Kam Solar Projects Video" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/><figcaption class="body-normal text-gray-500 mt-2">Su-Kam Solar Projects Video</figcaption></figure>Beyond product explanations, he understood the importance of transparency and accessibility. Su-Kam's manufacturing facilities, located in the remote region of Katha, Himachal Pradesh, were difficult to access for the company's 50,000+ dealers spread across India and beyond. Kunwer Sachdev addressed this challenge by creating virtual factory tours, allowing stakeholders to experience the manufacturing process firsthand without the need for physical travel.&nbsp;Discovery Channel Video on Su-kamOnce the videos were created, Kunwer Sachdev's focus shifted to building a robust subscriber base. He personally ensured every employee subscribed to the channel and formed a dedicated team to market and promote it, driving subscriptions. He meticulously monitored the growth, emphasizing the importance of reaching a wider audience. He understood that content without an audience was like a library without readers. He knew that the subscriptions were the base of the channel. He was personally involved in the subscription drive and kept track of the numbers.&nbsp;educational video about productDespite Su-Kam's bankruptcy in 2018, the channel retained a significant subscriber count, close to 109,000, a testament to the enduring value of its content. Even today, the videos garner millions of views, a reflection of the unique and insightful educational content that Kunwer Sachdev pioneered, a concept far ahead of its time.Kunwer Sachdev's vision transcended mere marketing; it was about empowering people with knowledge. He saw YouTube not just as a platform for entertainment, but as a powerful tool for education and communication. His foresight, his unwavering belief in the transformative potential of digital media, positioned Su-Kam as a pioneer in the industry, proving that sometimes, the most revolutionary ideas are the ones that seem the most improbable. He was a digital prophet, speaking a language that the world was still learning to understand. His legacy lives on, not just in the millions of views his videos continue to garner, but in the enduring impact of his vision on the way businesses communicate and educate in the digital age.lot of enquiries were received by the company and 5% business of the company became dependent on this channel. https://www.eqmagpro.com/hardois-royal-enfield-showroom-goes-all-solar/what a vision Mr Sachdev Inverter Man of India had is to be saluted.Every company tries to emulate this channel videos in the industry.

First You Tube Channel in the Solar Industry by Mr. Kunwer Sachdev founder Su-kam

I still remember the day vividly. It was 2006, and most of us had barely heard of Facebook, let alone understood its potential for a business like Su-Kam. But Mr. Kunwer Sachdev—always ahead of his time—had already recognized that this platform could change the way we communicate, collaborate, and connect as a company.<figure id="figure-t8rbozjhxmcbpdpfi"><img id="t8rbozjhxmcbpdpfi" src="https://cdn.durable.co/blocks/19C5g26hBtPhMURBOa86ogusA5vaf3LORTdokx8D0bcdCYGz4KSgQE0sPNTMikLy.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 0% 50%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="0%" data-positiony="50%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/19C5g26hBtPhMURBOa86ogusA5vaf3LORTdokx8D0bcdCYGz4KSgQE0sPNTMikLy.png" data-mce-style="aspect-ratio: 16/9; object-position: 0% 50%;"></figure>The Birth of Su-Kam’s Facebook CommunityOne afternoon, Mr. Sachdev gathered a few of us in his office, his eyes gleaming with excitement. “This is the future,” he said, as he showed us Facebook on his computer screen. While social media was still uncharted territory for businesses in India, he saw it as a tool to bring Su-Kam’s people together—employees, dealers, distributors, and customers alike.With his characteristic enthusiasm, he personally created Su-Kam’s first official Facebook page. But he didn’t stop there. He made sure we all understood its significance. He conducted training sessions, encouraging employees to create their own Facebook profiles, connect with one another, and start sharing their achievements and experiences. This wasn’t just about marketing—it was about building a digital family within Su-Kam.<figure id="figure-0ftlx0dvz9mcbpf2ei"><img id="0ftlx0dvz9mcbpf2ei" src="https://cdn.durable.co/blocks/1bZnsrAlichWWzEA3VodT2c713rooYnO0Me2gm12vjuD3j9ur3tBEDYZ8qNpmAGa.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1bZnsrAlichWWzEA3VodT2c713rooYnO0Me2gm12vjuD3j9ur3tBEDYZ8qNpmAGa.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>How Facebook Transformed Su-Kam’s CultureWhat happened next was truly extraordinary. Before Facebook, communication across different departments and locations was fragmented. But once the page was up and running, something magical happened:Factory workers shared pictures of new inverter models they had assembled with pride. Engineers posted updates about innovations and new product developments. Dealers and distributors across India uploaded installation pictures, showcasing Su-Kam’s presence in homes and businesses everywhere. Employees celebrated milestones together, from birthday celebrations to product launches. For the first time, we saw Su-Kam not just as a workplace but as a vibrant, connected ecosystem. There was a sense of pride, of belonging, of being part of something bigger than just a job. And at the center of it all was Mr. Sachdev, constantly engaging, appreciating, and encouraging us through the platform.<figure id="figure-kw2acpbsfrmcbpgc6n"><img id="kw2acpbsfrmcbpgc6n" src="https://cdn.durable.co/blocks/1c4stEec5Z6gBbaTVWL4FwqeU7dgrTlxb2QJTS1B0AGpNxEY7r3JhKhiYWReIjsh.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1c4stEec5Z6gBbaTVWL4FwqeU7dgrTlxb2QJTS1B0AGpNxEY7r3JhKhiYWReIjsh.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure> The Man Who Saw the FutureMost companies took years to realize the power of social media, but Mr. Kunwer Sachdev had already integrated it into our daily work culture back in 2006. He understood that a company isn’t just about its products—it’s about its people, their stories, and their passion. Facebook became a digital window into the heart of Su-Kam, where every success, no matter how small, was celebrated.As an employee who worked closely with him, I saw firsthand how he revolutionized not just the power backup industry but also corporate engagement. He didn’t just create a Facebook page—he created a movement that united an entire company.Even today, as we look back, we realize how far ahead of his time he was. While others were just waking up to social media, we at Su-Kam had already built a thriving, engaged online community—all thanks to one man’s vision.Kunwer Sachdev didn’t just lead a company—he built a family, and Facebook was our home.<figure id="figure-9o0wp6km9dmcbphady"><img id="9o0wp6km9dmcbphady" src="https://cdn.durable.co/blocks/eYSMekAEHko7jrPB2rxTxFTxgvcqvsC9RdXVYgG6MH9Z7DIGFiU9vmUiknVPjFfH.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 50% 5%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="50%" data-positiony="5%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/eYSMekAEHko7jrPB2rxTxFTxgvcqvsC9RdXVYgG6MH9Z7DIGFiU9vmUiknVPjFfH.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 50% 5%;"></figure>A Digital Legacy That RemainsAfter Su-Kam went into bankruptcy and Mr. Kunwer Sachdev had to leave the company, https://ibbi.gov.in/en/public-announcement?cinno=VTY0MjAxREwxOTk4UExDMDk2Njg1&amp;utm_source=chatgpt.com the Facebook page he had so passionately built remained as a testament to his leadership and vision. Even though the page is no longer active, it still has 145,000 followers, a reminder of the community he created. The page continues to hold memories of Su-Kam’s golden days, with old posts, images, and achievements lying there as an untouched digital archive of his legacy. Though he moved on to new ventures, his impact on Su-Kam and its people remains immortalized in those posts, forever a part of history.

Witnessing a Visionary: How Kunwer Sachdev Transformed Su-Kam Through Facebook

I never thought I'd be writing this.As someone who spent years working alongside Kunwer Sachdev — the visionary founder of Su-Kam — I witnessed the making of a legend. A man of logic, a man of reason, a man who trusted machines more than mantras. In all those years, I never once saw him fold his hands before a deity or entertain the idea of astrology or numerology. For him, science was the only belief system. Action was his only prayer.And then, one day, I noticed something strange.His name — Kunwer — had changed to Kunwwer.It wasn’t just a one-off. He didn’t test the waters or try it in a single place. He went all in. Every platform — Facebook, LinkedIn, WhatsApp, Instagram — all of them now carry the new spelling: Kunwwer Sachdev.Two little letters. One big shift.At first, I brushed it off. Maybe it was a typo. Maybe a branding move. But as I looked deeper, the pattern became obvious. The only thing that could explain such a calculated change was numerology. And that’s when it hit me — this is not the Kunwer I used to know.<figure id="figure-r3bb6p91umcbp534e"><img id="r3bb6p91umcbp534e" src="https://cdn.durable.co/blocks/293FQTFnLSgJ3PqzqgoDUde7FWHYBk5b5AjGJVFYzgYnNno0XEDXPNtGE5XcwTjo.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure>The man who once dismissed rituals and ridiculed superstitions, has now embraced a belief system he never acknowledged before. What changed? What triggered this transformation?We often think our idols are unshakable — built of stone, untouched by the winds of belief or uncertainty. But this... this reminded me how human even the strongest minds are. Maybe life, with all its victories and challenges, nudged him to look at things differently. Maybe, after all he’s built and all he’s lost, he found himself searching for a deeper alignment — even if it came through the mysterious lens of numerology.I won’t lie — it stirred something in me emotionally. Not disappointment. Not disbelief. But curiosity and a strange kind of respect.Because to change your name — to rebrand your identity — is not a small thing. Especially for someone whose name was already a brand, a legacy. It takes courage. It takes a shift within. And maybe, just maybe, it also reveals a vulnerability none of us expected.He's still the pioneer who redefined the power backup industry. He's still the man who inspired a generation of thinkers, doers, and dreamers. But today, he's also a man who changed — in name, and perhaps in heart.And that change… it speaks volumes.

The Curious Case of Kunwer to Kunwwer: A Shift That Left Me Thinking

I remember the day like it was yesterday. We were in a brainstorming session at Su-Kam, a whirlwind of ideas and strategies. And then, Mr. Kunwer Sachdev, our MD, dropped a bombshell. "I want to do a reality show," he announced, a glint of excitement in his eyes. "A reality show... on sales!"A ripple of suppressed amusement went through the room. Sales? A reality show? In the hushed corners and knowing glances exchanged, the unspoken consensus was clear: this was a long shot, a whimsical idea unlikely to take flight. We, his trusted team, the cogs in the Su-Kam machine, couldn't quite picture it. How would you make the intricacies of convincing a customer, the nuances of product knowledge, the sheer grit of chasing targets, into compelling television? We chuckled inwardly, politely nodding, careful not to betray our skepticism. It felt like a charming, albeit slightly outlandish, thought.<figure id="figure-5bp4e8w37jmcbmqx28"><img id="5bp4e8w37jmcbmqx28" src="https://cdn.durable.co/blocks/1cPrXsf4rNb4dcGXEOvNAxistaOsFAQonm7TQ4pq1r7SkUWBDvM1gN0GWHE6UkdJ.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1cPrXsf4rNb4dcGXEOvNAxistaOsFAQonm7TQ4pq1r7SkUWBDvM1gN0GWHE6UkdJ.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>But Mr. Sachdev wasn't one to be deterred by silent doubts. He possessed a visionary zeal, a relentless belief in his ideas that often bordered on infectious. He saw something we didn't. He envisioned a platform that would not only celebrate the unsung heroes of our company – the sales force – but also elevate the very profession of selling.Then came the quiet, determined action. Initially, the vision was solely Su-Kam's, driven by Mr. Sachdev's conviction. We saw him engaging with media houses, his energy palpable. He zeroed in on ETV, a channel with a strong regional connect, particularly in our crucial markets of Uttar Pradesh and Uttarakhand. And then, the masterstroke – roping in Ravi Kishan, the charismatic film actor, as the anchor. A jury of industry experts followed, adding credibility and gravitas to the concept. Slowly, surely, "ETV Sales Ka Baazigar" began to materialize, primarily fueled by Mr. Sachdev's initial push and Su-Kam's backing.However, as the show gained traction, and the sheer potential of this unique concept became apparent, other prominent entities recognized its value. We witnessed the exciting addition of sponsors like Danik Jagran, the leading Hindi daily, and Liberty Shoes. Their partnership brought further reach and credibility to "Sales Ka Baazigar." It was fascinating to see how Mr. Sachdev's initial spark ignited a wider interest, attracting other significant players who saw the opportunity to connect with the show's engaged audience. During the actual events and episodes, these sponsors actively pitched in, integrating their brands and messages seamlessly, further enriching the show's content and broadening its appeal.And boy, were we proven wrong about the show's viability!"ETV Sales Ka Baazigar" was a sensation. It wasn't just about sales tactics; it was about human stories, about the passion and perseverance of individuals striving to make their mark. We watched, initially with a sense of bewildered admiration, as contestants from the heartlands of UP and Uttarakhand showcased their persuasive skills, their understanding of the market, and their sheer determination.<figure id="figure-0s9kavm3jimcbmt42m"><img id="0s9kavm3jimcbmt42m" src="https://cdn.durable.co/blocks/19tChRdVlIFu0yZUDYl23CbZTMIcfhm22YCGQKEvPkojR3NVVMETXynXl3FuRr8A.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="sales ka bazigar show on ETV Richa Anirudh on stage" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/><figcaption class="body-normal text-gray-500 mt-2">sales ka bazigar show on ETV Richa Anirudh on stage</figcaption></figure>The impact was undeniable. Within Su-Kam, a new wave of energy surged. Our sales teams on the ground, the very people we thought might find the concept strange, were electrified. They saw their profession being celebrated on national television. Dealers and distributors were buzzing with excitement, the show becoming a talking point, a source of pride.And the results spoke for themselves. Our sales figures in Uttar Pradesh and Uttarakhand saw a significant upswing. The show had tapped into a collective consciousness, creating a buzz around Su-Kam and the importance of effective salesmanship. Moreover, the involvement of sponsors like Dainik Jagran and Liberty amplified this reach and impact even further.Looking back, my initial amusement feels tinged with a profound respect. Mr. Kunwer Sachdev saw a potential that we, in our day-to-day operational mindset, had completely missed. He had the courage to pursue an unconventional idea, the conviction to bring it to fruition, and the foresight to understand its potential impact. The fact that his initial vision attracted other significant sponsors only validated the strength and ingenuity of his original concept."Sales Ka Baazigar" wasn't just a television show; it was a testament to the power of a bold vision and the ability of one leader to inspire and surprise. It was a lesson in not underestimating the power of unconventional thinking and the magic that can happen when someone dares to dream big, even if those around them are silently questioning the feasibility. The collaborative success, built upon Mr. Sachdev's initial idea and the subsequent support of ETV, Ravi Kishan, the jury, Dainik Jagran, Liberty, and others, made the show an even more remarkable achievement. Working alongside Mr. Sachdev during that period was an eye-opening experience. It taught me that true leadership lies not just in strategic planning and operational efficiency, but also in the audacity to challenge the norm and the unwavering belief in an idea, even when the initial reaction is a quiet, internal laugh. "Sales Ka Baazigar" was a resounding success, and it will forever be etched in my memory as the moment Mr. Kunwer Sachdev turned our silent skepticism into resounding applause, a success amplified by the faith and participation of other prominent organizations.

Witnessing Kunwer Sachdev's Audacious Dream of Sales Ka Baazigar – A Collaborative Triumph

One of the most unforgettable aspects of working at Su-Kam was the kind of outdoor training programs we experienced—programs that weren’t just about learning but about transforming mindsets. These weren’t your average corporate workshops; they were bold, experiential journeys designed to push our boundaries. At the heart of this culture was Mr. Kunwer Sachdev, Founder of Su-Kam—a man whose dynamic leadership and infectious energy turned every challenge into an opportunity for growth.Kunwer Sachdev wasn’t just the visionary behind Su-Kam’s technology and business innovation—he was the soul of the organization. A natural motivator and an exceptional trainer, he believed that real learning happens when people step outside their comfort zones. Whether it was a sales strategy session or a team-building activity, he made sure people weren’t just attending—they were evolving.In one such training camp, an experience etched permanently in my memory took place. After a long, intense day of activities led by different professionals brought in from across the country, we were informed that the final challenge of the day involved walking barefoot on a burning bed of coal.<figure id="figure-bw96o4vnurmcbmil5r"><img id="bw96o4vnurmcbmil5r" src="https://cdn.durable.co/blocks/f5Lps1tAyiRnUDuYGemvRIzS7YgtDLagjpFTjb41RiY9SVQFPal6GYtWfOqAHJsA.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="Walking on fire" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/f5Lps1tAyiRnUDuYGemvRIzS7YgtDLagjpFTjb41RiY9SVQFPal6GYtWfOqAHJsA.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">Walking on fire</figcaption></figure>Naturally, fear crept in. People hesitated. The thought of walking over red-hot embers seemed insane. And that’s when Kunwer sir, as always, did what only he could do—he stepped forward without hesitation and walked across the fire.He got slightly burned that first time—his feet had blisters. But instead of stopping, he ran across it again, with even more conviction. He knew that what people needed in that moment wasn’t just instruction—they needed an example. His fearlessness lit a fire in all of us—not on the coal bed, but in our minds and hearts.<figure id="figure-744mclowgjmcbmlmdt"><img id="744mclowgjmcbmlmdt" src="https://cdn.durable.co/blocks/24bdtasZ6MtIqFbvWSQBii9GmrZeDG0r6dWecENYXnrswQNwqu3NFgBcFh6w7BEB.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure>His charisma was unmatched—not the kind that came from a title, but the kind that came from courage, presence, and authenticity. Under his leadership, fear gave way to confidence. One after another, we all walked across the fire. Around 40 of us, including many of the women participants, conquered that moment. What started as fear turned into celebration. People were cheering, high-fiving, hugging—it was a breakthrough we all shared.That day wasn’t about physical endurance. It was about overcoming the limits we set for ourselves. And none of it would’ve happened if Kunwer Sachdev hadn’t shown us how it’s done—not just by leading from the front, but by leading with heart.This wasn’t an isolated incident either. It was a reflection of who he was—a bold experimenter, a constant learner, and a leader who truly believed in the potential of his people. Whether it was building cutting-edge technology, redefining the power backup industry, or turning corporate training into life-changing experiences, Kunwer Sachdev always had a unique way of doing things—unconventional, impactful, and unforgettable.

Walking on Fire – A Training Day to Remember at Su-Kam

Having had the privilege of working alongside Mr. Kunwer Sachdev, the visionary behind Su-Kam, I witnessed firsthand the unique and impactful approach he brought to every facet of the business, especially his dealer meets. The trip to Ranchi for one such gathering remains etched in my memory, not just for the location, but for the profound insights it offered into the mind of a true marketing pioneer.Forget the stereotypical dealer meet filled with boisterous celebrations, free-flowing alcohol, and aggressive sales pitches. Mr. Sachdev's events were a different breed altogether – meticulously planned, deeply educational, and imbued with a sense of shared purpose. The strict "no alcohol" policy set the tone immediately: this was a serious engagement, focused on knowledge and growth, not fleeting entertainment.<figure id="figure-7lkn2mdaemcbm4qnh"><img id="7lkn2mdaemcbm4qnh" src="https://cdn.durable.co/blocks/1eNxg39yVi2Mrxhd6gTXBfSXqfZMX3NEgQgZDASM06kG3xpMAQH7ybq1ElFfOAH8.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1eNxg39yVi2Mrxhd6gTXBfSXqfZMX3NEgQgZDASM06kG3xpMAQH7ybq1ElFfOAH8.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure>What struck me most was the complete absence of direct sales or immediate incentives. There were no product launches with accompanying pressure to order, no tantalizing schemes dangled to entice immediate purchases. Instead, the entire agenda revolved around education. Mr. Sachdev, the torchbearer himself, would take center stage, armed with his own meticulously crafted slides. His passion for the industry and the intricacies of Su-Kam's products was palpable. He wasn't just a CEO; he was a master trainer, demystifying complex technologies and articulating the unique value proposition of Su-Kam's innovations through live product demonstrations.Every member of our team had a specific role to play, ensuring a seamless and well-orchestrated event. The level of planning was so thorough that any potential for mismanagement was completely eliminated. Handling the dealers was effortless because they were engaged, respected, and genuinely interested in what was being shared.<figure id="figure-qd3luqbyimcbm7hsk"><img id="qd3luqbyimcbm7hsk" src="https://cdn.durable.co/blocks/26oGjBEUh6fxqwS1Nczb104P1WOsS6WFTvXrT72cGqs80QG2kiahbCBqAZJTQTCr.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/26oGjBEUh6fxqwS1Nczb104P1WOsS6WFTvXrT72cGqs80QG2kiahbCBqAZJTQTCr.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>The atmosphere during Mr. Sachdev's sessions was electric, yet remarkably disciplined. A pin could drop and be heard when he spoke. His authority wasn't derived from his title, but from the depth of his knowledge, his unwavering conviction in Su-Kam's products, and his genuine desire to empower his dealer network. By sharing his expertise openly and consistently delivering high-quality, innovative products backed by reliable service, he had cultivated a deep sense of respect and trust amongst his partners.The true testament to the effectiveness of these meets was the palpable shift in the dealers' perception. They left Ranchi not feeling pressured to buy, but convinced that Su-Kam was a leader, a true innovator setting industry benchmarks while others merely followed. They understood the "why" behind Su-Kam's products, the research and development that went into them, and the long-term vision of the company. In my entire career, I have not encountered a personality quite like Mr. Kunwer Sachdev, and honestly, I doubt I will again in the future. His unique blend of discipline, creativity, and genuine commitment to his partners was truly exceptional.Mr. Sachdev's leadership was also characterized by bold decision-making, often driven by empathy and a strong sense of fairness. I recall a powerful incident during one of these conferences. A dealer from Ranchi voiced his distress, explaining how a sales representative had pushed excessive inventory onto him, leaving him financially strained with unsold stock. Without hesitation, Mr. Sachdev instructed his team to take back the entire unsold material and refund the dealer's investment immediately. But his commitment didn't end there. Recognizing the dealer's potential, Mr. Sachdev invited him to Delhi, personally oversaw his training on Su-Kam's product line and sales strategies, and integrated him into the sales team for a period. This act of faith and mentorship had a transformative impact. The once struggling dealer returned to Ranchi with renewed confidence and a deep understanding of the products, eventually becoming one of Su-Kam's most successful distributors in the region.The Ranchi dealer meet, and indeed all such engagements orchestrated by Mr. Kunwer Sachdev, were more than just business gatherings. They were platforms for knowledge sharing, relationship building, and instilling a deep-rooted belief in the Su-Kam brand. They exemplified a marketing philosophy that prioritized education and genuine partnership over short-term sales tactics. Witnessing his approach firsthand was a masterclass in ethical and effective business leadership, a testament to why Su-Kam, under his guidance, rose from humble beginnings to become a power player in the industry. It was a privilege to be a part of that journey and to learn from a leader who truly understood that empowering his partners was the key to collective success.

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