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Business woman using laptop computer do online activity on wood table at home office.

Man, I swear, I walked into his place, and it was like… a different world. You know, Mr. kunwer Sachdev, the dude who practically was Su-Kam? He was hunched over a laptop, eyes glued to some WordPress tutorial. WordPress! Like, the stuff I never heard of...He looked… wrecked. Like, seriously wrecked. The kind of wrecked you see in movies, but way more real. Three months ago, his twins were born, and then boom, NCLT hit, and they stripped him of everything. Everything. Salary? Gone. Savings? Non-existent. Properties? Nada. Shares? You got to be kidding. Insurance? Zip. Zero. Zilch.<figure id="figure-w1ebg5hnp3mcbqy9gc"><img id="w1ebg5hnp3mcbqy9gc" src="https://media.gettyimages.com/id/1168708183/photo/business-woman-using-laptop-computer-do-online-activity-on-wood-table-at-home-office.jpg?b=1&s=2048x2048&w=0&k=20&c=yaXQ1BXFRXiDnE9-QFa7h0Buh51C2RMgOeLM0a48JgQ=" alt="Business woman using laptop computer do online activity on wood table at home office." title="Business woman using laptop computer do online activity on wood table at home office." class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure>And the COC, those cold-hearted suits, they just cut off his salary like it was nothing. Just… click. Suddenly, this guy, who used to run a freakin' empire, was staring at empty pockets and two babies. Can you even imagine?I sat there, trying to act normal, but inside, I was screaming. Like, how does this happen? How does someone go from Owner of Su-kam to… this? He told me he was learning WordPress. WordPress! Like he was starting from scratch. And then, he drops this bomb: he's got a CEO interview the next day. A CEO interview! After all this!My heart just broke. I wanted to hand him my wallet, my savings, anything. But he looked at me, and he just… shook his head. "I'll figure it out," he said, his voice barely a whisper. "I always do."That's when it hit me. This guy, he's not just some businessman. He's a freaking warrior. He could have just given up, wallowed in self-pity, but no. He was learning WordPress, prepping for a CEO gig, rebuilding from the ground up! He was taking all that entrepreneurial spirit, that drive that built Su-Kam, and turning it on himself.We always hear about entrepreneurs taking risks, but this was a whole new level. He was taking a risk on himself, betting everything on his own ability to bounce back. It's like he was saying, "Screw the corporate ladder, I'll build my own!"He was quite helplessAnd it made me think, what are we even learning in business school? We talk about risk management, diversification, blah blah blah. But we don't talk about this kind of raw, gut-wrenching resilience. We don't talk about the sheer, unadulterated willpower it takes to pick yourself up when you've been knocked down harder than anyone I know.He could've easily fallen into a pit of despair, but instead he chose to embrace the entrepreneurial side of him and rebuild.This guy, he's not just a story. He's a lesson. A lesson in what it means to be human, to be strong, to be… a freaking legend. He's proof that even when everything falls apart, you can still find a way to rise. And honestly? That’s the kind of lesson they should be teaching in every classroom.

My first meeting after his salary was stopped

Mr. Sachdev was always full of energy and ready with his next plan once the first is completed. he never wasted time in resting and had lot of dreams for Indian Solar Industry and the one such dream was to have indigenous Solar hybrid Inverters which was the forte of USA designing and China manufacturing as all the Solar inverters were made in China and reputed manufacturers were either European or USA and Chinese were also entering with their local brands at that time.SMA, Fronius, ABB, Delta Shneider were the brands and Chinese brands like Growatt and K star were trying to enter into the arena. There was no other company in India that time who was even thinking of manufacturing Solar inverters in India.I remember the fire in his eyes, back in 2015. He showed us two prototypes: a sleek high-frequency Solar inverter, meant to challenge China's dominance, and a robust, isolation transformer-based Solar Inverter model which could work on the Battery as well without the battery to garner the solar energy designed to bring steady power to India’s villages, Africa, and the Middle East, with or without battery with Solar panels, places where the grid was a cruel joke. so that kind of markets could be taken care by developing both technologies at the same time. What a vison he had in 2015 when no one selling Grid inverters for homes and offices only big MW projects were done under the various Govt incentivized schemes. Where Su-kam had already done 2 big MW projects in Chennai Metro and Gurgaon Metro where the Chinese Inverters were installed, and Mr. Sachdev knew at that time that wave for these Solar Inverters being installed for homes, offices and schools etc. is on the way. https://youtu.be/zZHW_YaAobc?si=IXkpX-ZzWMrsdwxu. He was the first person to install big Mega Watt solar projects in India.<figure id="figure-0k4vnzm2tamcbqfyqw"><img id="0k4vnzm2tamcbqfyqw" src="https://cdn.durable.co/blocks/fQdGAwOufuhJ2vtFw4aWUnlIb5Q8oukquqcfBd1zG2jMpxMykRtQfHoE7o1ldqsD.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="&nbsp;MW solar projects done by Su-kam" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/fQdGAwOufuhJ2vtFw4aWUnlIb5Q8oukquqcfBd1zG2jMpxMykRtQfHoE7o1ldqsD.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">&nbsp;MW solar projects done by Su-kam</figcaption></figure>He wasn't just building inverters; he was building resilience. His transformer-based tech, showcased in videos from Su-kam’s Solar Channel, could stabilize power without batteries, a lifeline in regions plagued by blackouts. https://youtu.be/igvB8GEqd10?si=yF6oEj1JKMLzIRm0<figure id="figure-3cvr6z8mltmcbqka5c"><img id="3cvr6z8mltmcbqka5c" src="https://cdn.durable.co/blocks/258G1ttOWJr9CSFcmtzL2hpWZoHXS9p8KoGQC0hJIlRUnqOadqQJKj0jh4iYCDov.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="&nbsp;Su-kam Grid Tie inverter launched in 2016" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/258G1ttOWJr9CSFcmtzL2hpWZoHXS9p8KoGQC0hJIlRUnqOadqQJKj0jh4iYCDov.png" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">&nbsp;Su-kam Grid Tie inverter launched in 2016</figcaption></figure>By 2015, Sachdev filed patents that would have outpaced global giants in the solar industry and storage solution industry but after his displacement no one followed on those patents and India lost on to the technology patents which would have been a great asset of India. he made both type of Solar Inverters which were Grid Feed Solar High frequency and Solar Hybrid Inverter with Isolation transformer. He launched both the products and tested it more than 100 number of installations and i tried to find from the dealers and they said the product is doing fine. But now the market is filled with 99% Chinese Solar inverters as Indian companies are just importing and doing the labelling where as Mr. Sachdev made and tested this technology in 2016 and 2017 and before he could build the market for these Solar Inverters in India, Su-kam went to bankruptcy in 2018 https://ibbi.gov.in//webadmin/pdf/order/2019/Apr/3rd%20Apr%202019%20in%20the%20matter%20of%20Su%20Kam%20Power%20Systems%20Limited%20C.A.%20569%20(PB)%20-2019%20in%20Company%20Petition%20No.%20(IB)-540(PB)-2017_2019-04-16%2017:45:04.pdf and after that period slowly India is filled with 100% dominance from China in this sector.There was a news item in the PV magazine which wrote an interview of Kunwer Sachdev having an informal question answer sessions where Mr. Sachdev told the correspondent about the company developed the Solar hybrid inverter the article is attached for the reference. https://www.pv-magazine-india.com/2018/03/05/interview-su-kam-is-building-solar-hybrid-inverters/Dealers from Afghanistan to Nigeria clamored for Su-kam inverters. "Make in India, for the world," he'd say, export receipts piling high.Then, the storm hit. A financial dispute, a cascade of legal battles, the cold grip of the NCLT. By 2018, the labs fell silent. The innovator was branded a "thief," hounded by agencies that should have been his allies. And here’s where India lost:Technological Leadership: Sachdev's patents, his innovative designs, were left to gather dust. India lost its chance to lead the solar inverter market, to dictate the technology, not just follow. Export Dominance: The export markets he’d opened, the contracts he’d secured, vanished. India lost its foothold in Africa, the Middle East, and Southeast Asia, ceding ground to Chinese manufacturers. Economic Independence: Today, 99% of India’s solar inverters are Chinese. We’re dependent, not self-reliant. Every rupee spent on imports is a rupee lost to Indian innovation, Indian jobs. Rural Empowerment: His transformer-based Solar grid feed and Hybrid inverters, crucial for unstable grids, could have transformed rural economies. Now, villages rely on cheaper Chinese Solar Inverters having lot of service issues where companies importing from China are not able to support as they made their money. National Pride: We lost a symbol of Indian ingenuity. A man who could have been a national hero, a testament to "Make in India," was instead silenced. I hold onto the videos, the proof of his vision. this video was launched in 2016 for the awareness of Indian market where the Solar Hybrid Inverter is shown, and its usage and more than 500 installations are done at that time which are still working flawless.https://youtu.be/zZHW_YaAobc?si=IXkpX-ZzWMrsdwxu<figure id="figure-90zp61idykmcbqlus9"><img id="90zp61idykmcbqlus9" src="https://cdn.durable.co/blocks/2dx4mH4yvcb4XKhaRgJHF3uVHX3lmORCoGYa9vL4xUiupnTy6mvpS5avG9Jkdov9.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="&nbsp;Su-kam solar hybrid Inverter" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2dx4mH4yvcb4XKhaRgJHF3uVHX3lmORCoGYa9vL4xUiupnTy6mvpS5avG9Jkdov9.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">&nbsp;Su-kam solar hybrid Inverter</figcaption></figure>They called him a thief. But he was a visionary, a patriot. He wanted India to shine, to lead. And we, as a nation, let that light go out.The Chinese inverters hum their foreign tune, a constant reminder of what we lost. A man, a dream, a chance to rewrite India's energy future.A salute to the hero India forgot. A question, to India, when will you remember?"

The Unseen Hero: How India Lost Its Solar Dream to China

In the annals of business innovation, certain figures stand out, not just for their success, but for their ability to see beyond the horizon, to anticipate the future before it unfolds. Kunwer Sachdev, the force behind Su-Kam, was one such visionary. In 2009, while the world was still tentatively exploring the uncharted territories of social media, he recognized the transformative potential of YouTube, a platform then largely dismissed as a repository for amateur videos.<figure id="figure-z88ubckfywmcbpwrtg"><img id="z88ubckfywmcbpwrtg" src="https://cdn.durable.co/blocks/fs6uiu7VqUob1hoDYiw6GyFdzIFXpfSAbkbcAXC5SnkQqdZFiun2VC6z6nUoi3Jd.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="Su-Kam Solar Youtube Channel" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/fs6uiu7VqUob1hoDYiw6GyFdzIFXpfSAbkbcAXC5SnkQqdZFiun2VC6z6nUoi3Jd.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">Su-Kam Solar Youtube Channel</figcaption></figure>I recall those early days vividly. He stood before his marketing team, his voice ringing with an almost prophetic conviction, as he articulated his vision for YouTube. His words, though met with polite skepticism, were not mere pronouncements; they were a blueprint for a digital revolution. He mandated the creation of personal YouTube channels for every employee, a seemingly eccentric request that underscored his belief in the power of individual voices within the digital sphere. "Upload your videos," he implored, "share your knowledge, your expertise!" <figure id="figure-36gibwe846mcbpybes"><img id="36gibwe846mcbpybes" src="https://cdn.durable.co/blocks/1boXArMI8dLzuV6rXgqwU04iy0guj6Mm132OBQXH9xqILOfScogXf7F6rDIpoWT0.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="Su-kam educational video on grid tied Solar inverter" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1boXArMI8dLzuV6rXgqwU04iy0guj6Mm132OBQXH9xqILOfScogXf7F6rDIpoWT0.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">Su-kam educational video on grid tied Solar inverter</figcaption></figure>This unwavering belief in YouTube's potential wasn't a fleeting fancy; it was a strategic imperative. Kunwer Sachdev understood that traditional marketing methods were reaching their limitations, especially for a company like Su-Kam, which dealt with complex technical products. He envisioned YouTube as a dynamic platform for education, communication, and brand building.<figure id="figure-7tcfzixclnmcbq00wh"><img id="7tcfzixclnmcbq00wh" src="https://cdn.durable.co/blocks/2ePYfLUQu7Ix4eJy29P104cbca1Tk164uZYbFbzZeKzPHUlvdoAEIgcsuMJ7SbLh.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2ePYfLUQu7Ix4eJy29P104cbca1Tk164uZYbFbzZeKzPHUlvdoAEIgcsuMJ7SbLh.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure> Su-kam You Tube channel established in 2009He spearheaded the creation of the "Su-Kam Solar YouTube Channel," a dedicated hub for educational content that would demystify the intricacies of solar energy and power solutions. He assembled a dedicated team, including animation specialists from Meerut, driven by a personal passion that often consumed his time and energy. His commitment was unwavering, a testament to his belief that this digital platform held the key to solving a critical business challenge.<figure id="figure-z2srnsqnyymcbq118d"><img id="z2srnsqnyymcbq118d" src="https://cdn.durable.co/blocks/22bHSHXZY48VjjSiegbmVsWAADqxLWAeAGUyl1iAXPYUu3GBi9hwVJohtS5NIgrb.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/22bHSHXZY48VjjSiegbmVsWAADqxLWAeAGUyl1iAXPYUu3GBi9hwVJohtS5NIgrb.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>Su-Kam grappled with the persistent challenge of effectively communicating the complexities of its product line to a vast and diverse audience. Traditional training sessions were costly, time-consuming, and often rendered ineffective by the high turnover of trained personnel, who were frequently lured away by competitors. Kunwer Sachdev recognized that YouTube offered a scalable, accessible, and cost-effective solution to this challenge.He personally oversaw the creation of a comprehensive library of educational videos, breaking down complex technical concepts into easily digestible segments. He addressed fundamental questions like "What is an Inverter?" and delved into the specifics of "Solar Grid Feed Inverters," "Solar Charge Controllers," and "DC Solar Systems for Homes." He even explained the technical nuances of "C10 and C20 Tubular Batteries," both solar and inverter variants.&nbsp;<figure id="figure-6umcuw8pmkmcbq2k5y"><img id="6umcuw8pmkmcbq2k5y" src="https://cdn.durable.co/blocks/36LcRZxnZDaF60erESaGFPewLZUbAU6NhEX1uWmf62lfCGKKCadegQWOdeOL99sG.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="Su-Kam Solar Projects Video" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/><figcaption class="body-normal text-gray-500 mt-2">Su-Kam Solar Projects Video</figcaption></figure>Beyond product explanations, he understood the importance of transparency and accessibility. Su-Kam's manufacturing facilities, located in the remote region of Katha, Himachal Pradesh, were difficult to access for the company's 50,000+ dealers spread across India and beyond. Kunwer Sachdev addressed this challenge by creating virtual factory tours, allowing stakeholders to experience the manufacturing process firsthand without the need for physical travel.&nbsp;Discovery Channel Video on Su-kamOnce the videos were created, Kunwer Sachdev's focus shifted to building a robust subscriber base. He personally ensured every employee subscribed to the channel and formed a dedicated team to market and promote it, driving subscriptions. He meticulously monitored the growth, emphasizing the importance of reaching a wider audience. He understood that content without an audience was like a library without readers. He knew that the subscriptions were the base of the channel. He was personally involved in the subscription drive and kept track of the numbers.&nbsp;educational video about productDespite Su-Kam's bankruptcy in 2018, the channel retained a significant subscriber count, close to 109,000, a testament to the enduring value of its content. Even today, the videos garner millions of views, a reflection of the unique and insightful educational content that Kunwer Sachdev pioneered, a concept far ahead of its time.Kunwer Sachdev's vision transcended mere marketing; it was about empowering people with knowledge. He saw YouTube not just as a platform for entertainment, but as a powerful tool for education and communication. His foresight, his unwavering belief in the transformative potential of digital media, positioned Su-Kam as a pioneer in the industry, proving that sometimes, the most revolutionary ideas are the ones that seem the most improbable. He was a digital prophet, speaking a language that the world was still learning to understand. His legacy lives on, not just in the millions of views his videos continue to garner, but in the enduring impact of his vision on the way businesses communicate and educate in the digital age.lot of enquiries were received by the company and 5% business of the company became dependent on this channel. https://www.eqmagpro.com/hardois-royal-enfield-showroom-goes-all-solar/what a vision Mr Sachdev Inverter Man of India had is to be saluted.Every company tries to emulate this channel videos in the industry.

First You Tube Channel in the Solar Industry by Mr. Kunwer Sachdev founder Su-kam

I still remember the day vividly. It was 2006, and most of us had barely heard of Facebook, let alone understood its potential for a business like Su-Kam. But Mr. Kunwer Sachdev—always ahead of his time—had already recognized that this platform could change the way we communicate, collaborate, and connect as a company.<figure id="figure-t8rbozjhxmcbpdpfi"><img id="t8rbozjhxmcbpdpfi" src="https://cdn.durable.co/blocks/19C5g26hBtPhMURBOa86ogusA5vaf3LORTdokx8D0bcdCYGz4KSgQE0sPNTMikLy.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 0% 50%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="0%" data-positiony="50%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/19C5g26hBtPhMURBOa86ogusA5vaf3LORTdokx8D0bcdCYGz4KSgQE0sPNTMikLy.png" data-mce-style="aspect-ratio: 16/9; object-position: 0% 50%;"></figure>The Birth of Su-Kam’s Facebook CommunityOne afternoon, Mr. Sachdev gathered a few of us in his office, his eyes gleaming with excitement. “This is the future,” he said, as he showed us Facebook on his computer screen. While social media was still uncharted territory for businesses in India, he saw it as a tool to bring Su-Kam’s people together—employees, dealers, distributors, and customers alike.With his characteristic enthusiasm, he personally created Su-Kam’s first official Facebook page. But he didn’t stop there. He made sure we all understood its significance. He conducted training sessions, encouraging employees to create their own Facebook profiles, connect with one another, and start sharing their achievements and experiences. This wasn’t just about marketing—it was about building a digital family within Su-Kam.<figure id="figure-0ftlx0dvz9mcbpf2ei"><img id="0ftlx0dvz9mcbpf2ei" src="https://cdn.durable.co/blocks/1bZnsrAlichWWzEA3VodT2c713rooYnO0Me2gm12vjuD3j9ur3tBEDYZ8qNpmAGa.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1bZnsrAlichWWzEA3VodT2c713rooYnO0Me2gm12vjuD3j9ur3tBEDYZ8qNpmAGa.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>How Facebook Transformed Su-Kam’s CultureWhat happened next was truly extraordinary. Before Facebook, communication across different departments and locations was fragmented. But once the page was up and running, something magical happened:Factory workers shared pictures of new inverter models they had assembled with pride. Engineers posted updates about innovations and new product developments. Dealers and distributors across India uploaded installation pictures, showcasing Su-Kam’s presence in homes and businesses everywhere. Employees celebrated milestones together, from birthday celebrations to product launches. For the first time, we saw Su-Kam not just as a workplace but as a vibrant, connected ecosystem. There was a sense of pride, of belonging, of being part of something bigger than just a job. And at the center of it all was Mr. Sachdev, constantly engaging, appreciating, and encouraging us through the platform.<figure id="figure-kw2acpbsfrmcbpgc6n"><img id="kw2acpbsfrmcbpgc6n" src="https://cdn.durable.co/blocks/1c4stEec5Z6gBbaTVWL4FwqeU7dgrTlxb2QJTS1B0AGpNxEY7r3JhKhiYWReIjsh.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1c4stEec5Z6gBbaTVWL4FwqeU7dgrTlxb2QJTS1B0AGpNxEY7r3JhKhiYWReIjsh.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure> The Man Who Saw the FutureMost companies took years to realize the power of social media, but Mr. Kunwer Sachdev had already integrated it into our daily work culture back in 2006. He understood that a company isn’t just about its products—it’s about its people, their stories, and their passion. Facebook became a digital window into the heart of Su-Kam, where every success, no matter how small, was celebrated.As an employee who worked closely with him, I saw firsthand how he revolutionized not just the power backup industry but also corporate engagement. He didn’t just create a Facebook page—he created a movement that united an entire company.Even today, as we look back, we realize how far ahead of his time he was. While others were just waking up to social media, we at Su-Kam had already built a thriving, engaged online community—all thanks to one man’s vision.Kunwer Sachdev didn’t just lead a company—he built a family, and Facebook was our home.<figure id="figure-9o0wp6km9dmcbphady"><img id="9o0wp6km9dmcbphady" src="https://cdn.durable.co/blocks/eYSMekAEHko7jrPB2rxTxFTxgvcqvsC9RdXVYgG6MH9Z7DIGFiU9vmUiknVPjFfH.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 50% 5%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="50%" data-positiony="5%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/eYSMekAEHko7jrPB2rxTxFTxgvcqvsC9RdXVYgG6MH9Z7DIGFiU9vmUiknVPjFfH.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 50% 5%;"></figure>A Digital Legacy That RemainsAfter Su-Kam went into bankruptcy and Mr. Kunwer Sachdev had to leave the company, https://ibbi.gov.in/en/public-announcement?cinno=VTY0MjAxREwxOTk4UExDMDk2Njg1&amp;utm_source=chatgpt.com the Facebook page he had so passionately built remained as a testament to his leadership and vision. Even though the page is no longer active, it still has 145,000 followers, a reminder of the community he created. The page continues to hold memories of Su-Kam’s golden days, with old posts, images, and achievements lying there as an untouched digital archive of his legacy. Though he moved on to new ventures, his impact on Su-Kam and its people remains immortalized in those posts, forever a part of history.

Witnessing a Visionary: How Kunwer Sachdev Transformed Su-Kam Through Facebook

I never thought I'd be writing this.As someone who spent years working alongside Kunwer Sachdev — the visionary founder of Su-Kam — I witnessed the making of a legend. A man of logic, a man of reason, a man who trusted machines more than mantras. In all those years, I never once saw him fold his hands before a deity or entertain the idea of astrology or numerology. For him, science was the only belief system. Action was his only prayer.And then, one day, I noticed something strange.His name — Kunwer — had changed to Kunwwer.It wasn’t just a one-off. He didn’t test the waters or try it in a single place. He went all in. Every platform — Facebook, LinkedIn, WhatsApp, Instagram — all of them now carry the new spelling: Kunwwer Sachdev.Two little letters. One big shift.At first, I brushed it off. Maybe it was a typo. Maybe a branding move. But as I looked deeper, the pattern became obvious. The only thing that could explain such a calculated change was numerology. And that’s when it hit me — this is not the Kunwer I used to know.<figure id="figure-r3bb6p91umcbp534e"><img id="r3bb6p91umcbp534e" src="https://cdn.durable.co/blocks/293FQTFnLSgJ3PqzqgoDUde7FWHYBk5b5AjGJVFYzgYnNno0XEDXPNtGE5XcwTjo.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure>The man who once dismissed rituals and ridiculed superstitions, has now embraced a belief system he never acknowledged before. What changed? What triggered this transformation?We often think our idols are unshakable — built of stone, untouched by the winds of belief or uncertainty. But this... this reminded me how human even the strongest minds are. Maybe life, with all its victories and challenges, nudged him to look at things differently. Maybe, after all he’s built and all he’s lost, he found himself searching for a deeper alignment — even if it came through the mysterious lens of numerology.I won’t lie — it stirred something in me emotionally. Not disappointment. Not disbelief. But curiosity and a strange kind of respect.Because to change your name — to rebrand your identity — is not a small thing. Especially for someone whose name was already a brand, a legacy. It takes courage. It takes a shift within. And maybe, just maybe, it also reveals a vulnerability none of us expected.He's still the pioneer who redefined the power backup industry. He's still the man who inspired a generation of thinkers, doers, and dreamers. But today, he's also a man who changed — in name, and perhaps in heart.And that change… it speaks volumes.

The Curious Case of Kunwer to Kunwwer: A Shift That Left Me Thinking

I remember the day like it was yesterday. We were in a brainstorming session at Su-Kam, a whirlwind of ideas and strategies. And then, Mr. Kunwer Sachdev, our MD, dropped a bombshell. "I want to do a reality show," he announced, a glint of excitement in his eyes. "A reality show... on sales!"A ripple of suppressed amusement went through the room. Sales? A reality show? In the hushed corners and knowing glances exchanged, the unspoken consensus was clear: this was a long shot, a whimsical idea unlikely to take flight. We, his trusted team, the cogs in the Su-Kam machine, couldn't quite picture it. How would you make the intricacies of convincing a customer, the nuances of product knowledge, the sheer grit of chasing targets, into compelling television? We chuckled inwardly, politely nodding, careful not to betray our skepticism. It felt like a charming, albeit slightly outlandish, thought.<figure id="figure-5bp4e8w37jmcbmqx28"><img id="5bp4e8w37jmcbmqx28" src="https://cdn.durable.co/blocks/1cPrXsf4rNb4dcGXEOvNAxistaOsFAQonm7TQ4pq1r7SkUWBDvM1gN0GWHE6UkdJ.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1cPrXsf4rNb4dcGXEOvNAxistaOsFAQonm7TQ4pq1r7SkUWBDvM1gN0GWHE6UkdJ.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>But Mr. Sachdev wasn't one to be deterred by silent doubts. He possessed a visionary zeal, a relentless belief in his ideas that often bordered on infectious. He saw something we didn't. He envisioned a platform that would not only celebrate the unsung heroes of our company – the sales force – but also elevate the very profession of selling.Then came the quiet, determined action. Initially, the vision was solely Su-Kam's, driven by Mr. Sachdev's conviction. We saw him engaging with media houses, his energy palpable. He zeroed in on ETV, a channel with a strong regional connect, particularly in our crucial markets of Uttar Pradesh and Uttarakhand. And then, the masterstroke – roping in Ravi Kishan, the charismatic film actor, as the anchor. A jury of industry experts followed, adding credibility and gravitas to the concept. Slowly, surely, "ETV Sales Ka Baazigar" began to materialize, primarily fueled by Mr. Sachdev's initial push and Su-Kam's backing.However, as the show gained traction, and the sheer potential of this unique concept became apparent, other prominent entities recognized its value. We witnessed the exciting addition of sponsors like Danik Jagran, the leading Hindi daily, and Liberty Shoes. Their partnership brought further reach and credibility to "Sales Ka Baazigar." It was fascinating to see how Mr. Sachdev's initial spark ignited a wider interest, attracting other significant players who saw the opportunity to connect with the show's engaged audience. During the actual events and episodes, these sponsors actively pitched in, integrating their brands and messages seamlessly, further enriching the show's content and broadening its appeal.And boy, were we proven wrong about the show's viability!"ETV Sales Ka Baazigar" was a sensation. It wasn't just about sales tactics; it was about human stories, about the passion and perseverance of individuals striving to make their mark. We watched, initially with a sense of bewildered admiration, as contestants from the heartlands of UP and Uttarakhand showcased their persuasive skills, their understanding of the market, and their sheer determination.<figure id="figure-0s9kavm3jimcbmt42m"><img id="0s9kavm3jimcbmt42m" src="https://cdn.durable.co/blocks/19tChRdVlIFu0yZUDYl23CbZTMIcfhm22YCGQKEvPkojR3NVVMETXynXl3FuRr8A.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="sales ka bazigar show on ETV Richa Anirudh on stage" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/><figcaption class="body-normal text-gray-500 mt-2">sales ka bazigar show on ETV Richa Anirudh on stage</figcaption></figure>The impact was undeniable. Within Su-Kam, a new wave of energy surged. Our sales teams on the ground, the very people we thought might find the concept strange, were electrified. They saw their profession being celebrated on national television. Dealers and distributors were buzzing with excitement, the show becoming a talking point, a source of pride.And the results spoke for themselves. Our sales figures in Uttar Pradesh and Uttarakhand saw a significant upswing. The show had tapped into a collective consciousness, creating a buzz around Su-Kam and the importance of effective salesmanship. Moreover, the involvement of sponsors like Dainik Jagran and Liberty amplified this reach and impact even further.Looking back, my initial amusement feels tinged with a profound respect. Mr. Kunwer Sachdev saw a potential that we, in our day-to-day operational mindset, had completely missed. He had the courage to pursue an unconventional idea, the conviction to bring it to fruition, and the foresight to understand its potential impact. The fact that his initial vision attracted other significant sponsors only validated the strength and ingenuity of his original concept."Sales Ka Baazigar" wasn't just a television show; it was a testament to the power of a bold vision and the ability of one leader to inspire and surprise. It was a lesson in not underestimating the power of unconventional thinking and the magic that can happen when someone dares to dream big, even if those around them are silently questioning the feasibility. The collaborative success, built upon Mr. Sachdev's initial idea and the subsequent support of ETV, Ravi Kishan, the jury, Dainik Jagran, Liberty, and others, made the show an even more remarkable achievement. Working alongside Mr. Sachdev during that period was an eye-opening experience. It taught me that true leadership lies not just in strategic planning and operational efficiency, but also in the audacity to challenge the norm and the unwavering belief in an idea, even when the initial reaction is a quiet, internal laugh. "Sales Ka Baazigar" was a resounding success, and it will forever be etched in my memory as the moment Mr. Kunwer Sachdev turned our silent skepticism into resounding applause, a success amplified by the faith and participation of other prominent organizations.

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