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I remember the day vividly, late in 2002, when Kunwer Sachdev walked into the office with an idea that seemed like a whimsical notion, but we soon realized he was onto something revolutionary. It all began with an unsettling incident where a child received an electric shock during the rainy season due to inadequate protective measures in traditional inverters. Kunwer, with his typical innovative spirit, saw an opportunity—not merely to improve safety but to redefine the inverter market altogether. Kunwer had a bold vision: to create the first-ever plastic inverter, minimizing electrical risks while offering enhanced durability and aesthetic appeal. This wasn't just about changing materials; it was about reinventing the concept of an inverter from the ground up.<figure id="figure-59sfj1j7zmcbjdy0r"><img id="59sfj1j7zmcbjdy0r" src="https://cdn.durable.co/blocks/34hMTv46EUShpVFSUy5x54KrL3aQNJDHC8OsalyIFPDHXG9qx9ZB7CXsB2oXQ2KG.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 50% 15%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="50%" data-positiony="15%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/34hMTv46EUShpVFSUy5x54KrL3aQNJDHC8OsalyIFPDHXG9qx9ZB7CXsB2oXQ2KG.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 50% 15%;"></figure>Initially, many of us thought he was joking. The idea of using plastic, which must withstand internal temperatures exceeding 110 degrees Celsius, seemed far-fetched. However, Kunwer was undeterred. He rallied our R&amp;D team, known for its ingenuity and expertise, and soon we found ourselves on the cutting-edge project with unwavering determination. Our pursuit of the exemplary plastic material led us to GE Plastics, renowned for their advanced thermoplastics. Together, we embarked on a journey to design an inverter that defied the norms. Safety was paramount, yet design and appearance were equally critical. Kunwer wanted an inverter that homeowners would proudly display, rather than hide away in corners.As the development progressed, Kunwer organized a team meeting to brainstorm names for our groundbreaking product. Ideas were bouncing around the room when someone suggested "Chic." Kunwer's eyes lit up—he was visibly thrilled, and we knew instantly this was the name. "Chic" perfectly captured the essence of our product: modern, stylish, and undeniably safe.Following its christening, the Chic inverter underwent rigorous trials for nearly six months. Every aspect was tested to ensure it met the high standards we aimed for in terms of performance, safety, and durability. When we finally launched the Chic inverter in 2003, the market response was overwhelming.<figure id="figure-pco7b05ws3mcbjihl4"><img id="pco7b05ws3mcbjihl4" src="https://cdn.durable.co/blocks/bp7wTPfRziDlUhxmKIhBJBaCyJlSu2a5D6Ewu9IFS3HF4bi16JFuiftnlqpqIUqX.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 50% 5%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="50%" data-positionY="5%" data-fullWidth="false"/></figure>It was not just another product; it was a game-changer. The Chic inverter's innovative design, outstanding performance, and appealing aesthetics captivated consumers, leading to a substantial increase in our market share. Su-Kam became synonymous with quality and innovation, overtaking competitors who were still clinging to outdated designs. Buoyed by the success of the Chic inverter, Kunwer immediately set his sights on his next venture: a plastic inverter with a locomotive design. This was Kunwer Sachdev's way—never resting on laurels, always looking for the next leap forward.Reflecting on this journey, I am not just a witness to Kunwer's visionary ideas but also to his relentless drive to transform challenges into opportunities. His ability to foresee, adapt, and innovate has left an indelible mark on the energy solutions industry, and it continues to inspire everyone at Su-Kam. In Kunwer's world, what seemed like a whimsical idea became a testament to what innovation, teamwork, and bold vision could achieve. The Chic inverter was more than a product; it was a revelation

The Birth of the Chic Inverter: Innovation in Safety and Style

Working closely with Kunwer Sachdev, the visionary founder of Su-Kam, has been an inspiring journey on multiple fronts. While most people know him as the man who revolutionized the power backup and solar energy space in India, there’s a side to him that not everyone has seen—his unwavering dedication to Yoga.It’s rare to come across someone who balances the fast-paced life of an entrepreneur with the discipline and intensity of a seasoned yogi. Kunwer Sachdev is one such personality. His passion for Yoga goes beyond casual practice; it’s an integral part of who he is. I’ve personally watched him flow through complex and challenging Asanas with grace and strength that speaks volumes about his commitment to the practice.<figure id="figure-92qpbvuhsomcbilac8" class=""><img id="92qpbvuhsomcbilac8" src="https://cdn.durable.co/blocks/1bvaZbK9nmfHqCRRbPjAVIAZocSm9uvoRJrhhXQgVuo4zI6bglq5zvWh1Fscc2yg.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 50% 70%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="50%" data-positiony="70%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1bvaZbK9nmfHqCRRbPjAVIAZocSm9uvoRJrhhXQgVuo4zI6bglq5zvWh1Fscc2yg.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 50% 70%;"></figure>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Yoga image of Kunwer SachdevOne of the most striking moments I recall was watching him perform Sheersh Asana (Headstand) effortlessly—an Asana that demands focus, balance, and inner calm. Not only did he hold it with poise, but he transitioned into it with a mastery that reflects years of consistent effort. From Mayur Asana (Peacock Pose) to other physically demanding postures, Kunwer has trained his body and mind to respond with remarkable control and stability.<figure id="figure-c1dvjfi6domcbinkzc"><img id="c1dvjfi6domcbinkzc" src="https://cdn.durable.co/blocks/9CVhwe33dxlKglIohdAU5pms7I6gFbhLdCs4xUIrIxJKgLWNg0raK4xTrkVVV6SC.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure>What’s more admirable is that he never does Yoga just for show. For Kunwer, Yoga is a philosophy—a way of life that shapes his discipline, clarity, and resilience in business and personal life. He embodies the Yogic principle of balance—not just in body but in thought and action. Whether leading a team, innovating technology, or holding a pose on the mat, Kunwer brings the same level of dedication. https://invertermanofindia.com/news/an-entrepreneur-born-to-succeed/Observing him over the years, I’ve realized that Yoga has not just sculpted his physique but also his mindset. It’s no wonder he’s been able to face challenges, reinvent himself, and now lead a new era of innovation with Su-vastika.In every Asana, he reflects a quiet strength. In every business decision, the same focused calm. And that’s the beauty of Kunwer Sachdev—a man who balances power and peace with astonishing ease.

Witnessing Dedication and Discipline: My Experience with Kunwer Sachdev, the Yogi Entrepreneur

"My years working alongside Kunwer Sachdev at Su-Kam are etched in my memory. I witnessed firsthand the sheer force of his will as he poured his heart and soul into building that company, brick by painstaking brick. Those early days were fueled by an almost palpable passion, a relentless drive that inspired us all."<figure id="figure-1ezud2ovoemcbize5t"><img id="1ezud2ovoemcbize5t" src="https://cdn.durable.co/blocks/1860MmheqE4fXubJcbiQVTUmlHax94TnCumqXyWl0SWTAp5ikaIx4BVsfX6ZzRyE.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 50% 30%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="50%" data-positiony="30%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1860MmheqE4fXubJcbiQVTUmlHax94TnCumqXyWl0SWTAp5ikaIx4BVsfX6ZzRyE.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 50% 30%;"></figure>"Even amidst that intense focus, I couldn't help but sense a certain quiet undercurrent in his personal life. His first wife, a school teacher, was building her own world while Kunwer was consumed by Su-Kam. There was a distance, a lack of shared joy in the triumphs, that often left me with a feeling of unspoken sadness for him, despite his outward strength.""Then came the day when she stepped out of the school and into the heart of Su-Kam, taking on the role of HR Head. It felt like a sudden, jarring shift, and the atmosphere within the organization palpably changed. The vibrant energy we once shared seemed to dissipate, replaced by a tension that hung heavy in the air. It wasn't the growth we had all strived for; instead, there was a sense of things slowly unraveling. Observing Kunwer during this time was difficult. The weight of it all seemed to settle on his shoulders, a stark contrast to the buoyant leader we once knew.""The eventual unraveling of his marriage was not a quiet affair. It was a protracted and painful public battle that stretched on for seven long years, leaving scars on everyone who witnessed it. The divorce proceedings started in in 2009 like the culmination of a deep and protracted wound, and it undeniably extinguished a vital spark within him. The Kunwer I knew, the one with that unwavering gaze and infectious enthusiasm for Su-Kam, retreated into himself. His presence became more subdued, his engagement less fervent. It was like watching a flame slowly dim, and a deep sense of loss settled over those of us who had been there from the beginning, witnessing his initial fervor.""Then, like a gentle dawn after a long and turbulent night, Khushboo Mehrotra entered into his life. Their marriage in 2016 felt like a true new lease of life for Kunwer Sachdev. Khushboo Sachdev's presence was like a breath of fresh air, a soothing balm that seemed to mend some of those deep wounds. Slowly, almost imperceptibly, the light began to return to his eyes. There was a newfound peace about him, a lightness that had been missing for so long. The arrival of their twins, Advait and Swastika, was a testament to this renewed joy, a beautiful blossoming of a new chapter.""He always held a deep protectiveness for his entire family. I know his sons from his first marriage, Kanav and Shourrya Sachdeva, are forging their own paths, and I always sensed his quiet pride in their endeavors. Now, watching him with Advait and Swastika Sachdev, guided by Khushboo's warm and balanced spirit, there's a sense of completeness, a quiet happiness that feels truly deserved."https://invertermanofindia.com/news/kunwwer-sachdev-from-inverter-man-of-india-to-tech-mentor/<figure id="figure-zv3myknbl7mcbj03o0"><img id="zv3myknbl7mcbj03o0" src="https://cdn.durable.co/blocks/35O7aXfnR2uz780Uu7PMpY5g7tRc8a6eukmWqMQ0qRtOhym3gOqjpdRzMz8QfiPx.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 3/2; object-position: 50% 35%;" data-corners="default" data-aspect="3:2" data-caption="" data-positionX="50%" data-positionY="35%" data-fullWidth="false"/></figure>"Looking back, Kunwer Sachdev's journey is a poignant reminder that even the most driven individuals are deeply affected by the currents of their personal lives. I witnessed his incredible dedication to Su-Kam, the initial joy of building something meaningful, the subsequent heartache of a long and public struggle that threatened to eclipse it all, and finally, the gentle rediscovery of happiness and a new beginning with Khushboo Sachdev. It's a story of resilience, of the enduring power of family, and of finding light even after the darkest storms."

The Shadow Over Su-Kam: A Founder's Personal Struggles and Their Impact

The memory of 2006 still feels vivid etched into my mind like it all happened just yesterday. Working alongside Kunwer Sachdev during those days… it wasn’t just a job. It was an education in passion, perseverance, and the sheer force of will.Power cuts were still a frustrating part of everyday life. Homes and offices faced daily disruptions—flickering screens, lost work, sudden silences in the middle of conversations. Traditional inverters existed, sure, but they were basic, unreliable, and often couldn’t support sensitive electronics like computers or modern TVs.That’s when Kunwer had his breakthrough—an idea that would change everything. He envisioned a new category of power backup tailored for modern needs. A hybrid solution, combining the functionalities of a traditional inverter with the reliability of an online UPS. But more than that—he gave it a name no one had used before: Home UPS.Yes, it was his idea—both the concept and the term. “Let’s call it a Home UPS,” I remember him saying, his eyes lighting up with that familiar spark. “Because that’s what it’s meant for—people’s homes, their families, their lives.”<figure id="figure-6q3g06i81kmcah9bdn"><img id="6q3g06i81kmcah9bdn" src="https://cdn.durable.co/covers/39sq6KllhLN7Ge4HfeoptMMGFHkaVEE41Hi8rNhR46iFuKOm4IrXCOnCqtRI76WQ.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure>From that moment on, it wasn’t just a technical project. It became a mission.I still remember those intense R&amp;D meetings. Our head of research, a meticulous and brilliant mind, was cautious. He raised valid concerns: “How do we ensure compatibility with every kind of computer or television out there?” The uncertainty hung heavy in the air.But Kunwer… he never flinched. He listened with full focus, absorbing every detail, and then leaned in, calm and composed. “Even if 5% face issues,” he said, “think of the 95% whose lives will be transformed.” That one line defined everything. It wasn’t just about market share or margins—it was about impact.When the Home UPS was finally ready to launch, nerves buzzed throughout the office. The competition mocked it, claiming it was just a gimmick. There were whispers about technical flaws, about regulatory red tape.And then came Kunwer’s second masterstroke—he found a way to reclassify the Home UPS under a different sales tax category, significantly reducing the cost. It wasn’t just a strategic win—it showed his deep commitment to making this technology accessible to every Indian household.Resistance was fierce in those early days. Competitors dismissed it. Some tried to discredit the term “Home UPS” altogether. But Kunwer stood firm. He was everywhere—on the floor with engineers, on calls with dealers, in training sessions with the sales teams—always pushing, always believing.And slowly, the tide began to turn. Customers noticed the difference. No flickering. No interruptions. A seamless, reliable power backup that worked like magic. Confidence began to spread.And then came the moment we’ll never forget: one by one, our competitors—those who once scoffed at the very term—began labeling their products as “Home UPS” too. It was surreal. It was also the clearest proof that Kunwer’s vision had not just won—it had redefined the entire industry.But he didn’t stop there. Every version that followed was smarter, more efficient, more user-friendly. He kept innovating, kept leading. And that’s when the name began to stick: The Inverter Man of India. A title born not from marketing—but from respect. Earned over years of relentless effort and genuine intent.Looking back, I feel deeply grateful to have witnessed that journey. Kunwer Sachdev didn’t just invent a product. He created a category. He solved a real problem in a very real way. And in doing so, he lit up millions of homes—and hearts—across the nation.That’s leadership. That’s legacy.

The Inverter Man of India: The Story of Kunwer Sachdev and the Birth of the Home UPS

<figure id="figure-e26xulct7mcafupq0"><img id="e26xulct7mcafupq0" src="https://cdn.durable.co/blocks/1bQXcdNJqrEVfXXRbF5KhBpKxtiAxYQXUZ256FDIU2gEXjgd1E7AzoKKntCKig3Q.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 50% 30%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="50%" data-positionY="30%" data-fullWidth="false"/></figure>As a colleague who walked alongside Kunwer Sachdev during the formative years of Su-kam, I still feel a surge of emotion when I recall his relentless pursuit of innovation. Today, the inverter industry in India and beyond looks vastly different, and a significant part of that transformation can be directly attributed to the visionary leadership and unwavering determination of Mr. Kunwer Sachdev. https://invertermanofindia.com/2025/03/25/the-heart-of-indias-inverter-independence-the-legacy-of-kunwer-sachdev/At a time when the inverter landscape was dominated by rudimentary square wave technology, Kunwer Sachdev envisioned a future powered by clean, efficient, pure sinewave energy. This wasn't a minor upgrade; it was a paradigm shift. Standing before our nascent Research &amp; Development team, with no functional sinewave inverter as a benchmark, his clarity was absolute: Su-kam would deliver a sinewave inverter to the market.The journey began with a crucial steppingstone: transitioning from basic square wave inverters to microcontroller-based systems. Mr. Sachdev's foresight led us to Microchip, a pioneering company in the microcontroller space. I vividly remember the head of Microchip India visiting our humble office, equally excited by the prospect of developing inverter technology on their microcontrollers. This collaboration marked a pivotal moment. The first microcontroller we embraced was the 16F72 series, a workhorse that remarkably, continued to be used across the industry for years, even after Microchip eventually discontinued it.Within six intense months, the combined efforts of Su-kam's R&amp;D and Microchip yielded the first microcontroller-based square wave inverter. We produced fifty prototypes and plunged them into the real world, specifically targeting the power-starved regions of Meerut and Agra. These territories became our proving grounds, where the harsh realities of erratic power supply put our inverter's MOSFETs to the ultimate test.The initial deployments were far from smooth. Challenges arose thick and fast, and I have indelible memories of Mr. Sachdev himself, often accompanied by a small band of our R&amp;D engineers, venturing out to these sites. He wasn't one to sit in an air-conditioned office; he wanted to witness the problems firsthand, to understand the nuances of the field. Back in the lab, fueled by these on-ground insights, he would tirelessly work on new software iterations, testing and refining until the microcontroller-based square wave inverter finally found its footing and achieved success in the market.But for Mr. Sachdev, this was just the beginning. His gaze was firmly set on the holy grail: the pure sinewave inverter. To achieve this ambitious goal, he strategically brought in Mr. Jagdeep Chauhan, a seasoned expert from the semiconductor industry. This marked the creation of two distinct yet collaborative R&amp;D teams within Su-kam. One, spearheaded by the newly recruited Jagdeep Chauhan, and the other, led by our own Sanjeev Saini.This was a stroke of genius. Leveraging Jagdeep's expertise with Texas Instruments and Sanjeev's deep understanding of Su-kam's existing technology, two parallel paths towards sinewave inverters were forged. One team explored the potential of Microchip, while the other delved into the capabilities of Texas Instruments.The internal dynamics, the healthy competition fostered between these two brilliant teams, and Mr. Sachdev's unwavering drive to push both groups forward, ultimately yielded results that benefited the entire industry. While navigating the inherent politics and competitive spirit within the R&amp;D wing wasn't always easy, Mr. Sachdev's leadership ensured that the ultimate goal – a functional pure sinewave inverter – remained the focus.<figure id="figure-rskjbilpsamcaftfke"><img id="rskjbilpsamcaftfke" src="https://cdn.durable.co/blocks/28UGesGFYBBIHhWNxLQyfLqRgcWaIaBBk9DOa13fTyiNckiQ3zMb5bFdgZQPiArx.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 1/1; object-position: 50% 5%;" data-corners="default" data-aspect="1:1" data-caption="" data-positionx="50%" data-positiony="5%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/28UGesGFYBBIHhWNxLQyfLqRgcWaIaBBk9DOa13fTyiNckiQ3zMb5bFdgZQPiArx.png" data-mce-style="aspect-ratio: 1/1; object-position: 50% 5%;"></figure>Today, both Mr. Jagdeep Chauhan, who went on to found Eapro Global Limited after navigating his own set of challenges, and Mr. Sanjeev Saini, a Master of Technology with a strong research profile, are successful entrepreneurs in their own right. Their journeys are a testament to the innovative environment and the spirit of excellence that Kunwer Sachdev cultivated at Su-kam.The launch of Su-kam's pure sinewave inverter was more than just a product release; it was a watershed moment. It redefined the standards of power backup, offering cleaner, more reliable energy and paving the way for the widespread adoption of sensitive electronic devices. It wasn't just about domestic use; it opened doors to the export market, showcasing India's technological prowess.Looking back, I am filled with immense respect for Kunwer Sachdev's vision, his tenacity, and his unwavering belief in the power of innovation. He didn't just build a company; he revolutionized an industry. The pure sinewave inverter, born from his relentless pursuit of excellence, stands as a lasting legacy, a testament to the transformative power of a single man's dream.

The Legacy of Clean Power: Kunwer Sachdev and the Pure Sinewave Inverter That Changed Everything

It's hard to believe it's been some years since we lost Kunwer Sachdev, the founder of Su-Kam Power Systems. While the world remembers him for his pioneering work in the power solutions industry, I carry a unique set of memories – those of a colleague who witnessed firsthand his unconventional, yet incredibly effective, marketing genius. And it all started on the dusty shoulders of India's iconic Grand Trunk Road.I vividly recall those days when our team would travel with Mr. Sachdev. He had a peculiar preference: Dhabas, the humble roadside eateries, over any fancy restaurant. For us, his team, there was no debate – where he stopped, we stopped. It was during one such journey to Ambala, on a typical bustling Dhaba, that I witnessed the spark of an idea that would forever change the landscape of rural branding in India.As we savored the simple yet delicious food, Mr. Sachdev struck up a conversation with the Dhaba owner. He was always inquisitive, always observing. That day, his gaze fell upon the blank spaces above the Dhaba. And then, it struck him."Why not put up our Su-Kam boards here?" he mused aloud, more to himself than anyone else. The idea was simple, almost ridiculously so. Install Su-Kam hoardings on the roofs or facades of these Dhabas, with the name of the eatery neatly printed below.The marketing head, who was also part of our travel entourage, received immediate instructions. "Get these boards designed and installed. Send me the photos. Get the Dhaba owner's number, I'll follow up." There was no hesitation, no lengthy market research. Just pure, unadulterated intuition.Initially, we were skeptical. Spending a significant chunk of the marketing budget on what seemed like random Dhaba signboards felt… wrong. We were a team of professionals, armed with marketing jargon and conventional strategies. This felt like a detour, an unnecessary expense. The boards themselves were simple – the prominent Su-Kam logo and branding, with the Dhaba's name almost as an afterthought underneath.But Mr. Sachdev saw something we didn't. He understood the pulse of the nation, the vast reach of these unassuming roadside establishments. He recognized that these Dhaba's were not just places to eat; they were hubs, meeting points for travelers, truckers, and locals alike. They were prime, untapped real estate for brand visibility.As the first few boards went up, a sense of quiet anticipation filled the air. Mr. Sachdev meticulously followed up with the Dhaba owners, ensuring the installations were done correctly. With the success of the initial few, his conviction solidified. He scaled the operation, blanketing the highways and byways of India with these Su-Kam-branded Dhaba's.Slowly, almost imperceptibly, the impact began to show. The Su-Kam brand started becoming synonymous with reliability, a familiar sight on every journey. The cost? Minimal, especially compared to traditional advertising campaigns. This "insane" idea, as some of us privately labeled it, was proving to be a stroke of genius, delivering unparalleled brand recall at an unbelievably low cost.<figure id="figure-owb2jopddqmcafe3re"><img id="owb2jopddqmcafe3re" src="https://cdn.durable.co/blocks/4r79wbiZfzlfvDeVL9zyKXAwZfWZ2Zggaxcb9R3lgucuOzzuZJILFS2MLojYuKTJ.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure>The irony, as we realized years later, was profound. The very Dhabas that initially provided a cost-effective branding solution eventually became savvy to their value. As more and more companies recognized the effectiveness of this strategy, Dhaba owners started charging hefty premiums for the coveted space on their rooftops. Mr. Sachdev, in his unassuming way, had inadvertently created a new advertising medium.Kunwer Sachdev wasn't armed with an MBA or fancy marketing degrees. His education came from observing life, understanding the common man, and possessing an innate ability to connect with the grassroots. His Dhaba signboard strategy stands as a testament to his unconventional thinking, his courage to defy conventional wisdom, and his profound understanding of the Indian landscape.Working alongside him during those formative years was an eye-opening experience. It taught me that true innovation often lies outside the confines of textbooks and boardrooms. It resides in the simple act of observing, connecting the dots, and having the audacity to act on an unconventional idea.Mr. Sachdev's legacy extends far beyond the power industry. For those of us who witnessed the "Dhaba revolution" firsthand, he will always be remembered as the visionary who saw branding potential where no one else did, a true marketing maverick who taught us that sometimes, the most brilliant ideas are found not in strategy meetings, but on the dusty roads of India, over a simple plate of dal and roti.

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