First You Tube Channel in the Solar Industry by Mr. Kunwer Sachdev founder Su-kam
In the annals of business innovation, certain figures stand out, not just for their success, but for their ability to see beyond the horizon, to anticipate the future before it unfolds. Kunwer Sachdev, the force behind Su-Kam, was one such visionary. In 2009, while the world was still tentatively exploring the uncharted territories of social media, he recognized the transformative potential of YouTube, a platform then largely dismissed as a repository for amateur videos.
I recall those early days vividly. He stood before his marketing team, his voice ringing with an almost prophetic conviction, as he articulated his vision for YouTube. His words, though met with polite skepticism, were not mere pronouncements; they were a blueprint for a digital revolution. He mandated the creation of personal YouTube channels for every employee, a seemingly eccentric request that underscored his belief in the power of individual voices within the digital sphere. "Upload your videos," he implored, "share your knowledge, your expertise!"
This unwavering belief in YouTube's potential wasn't a fleeting fancy; it was a strategic imperative. Kunwer Sachdev understood that traditional marketing methods were reaching their limitations, especially for a company like Su-Kam, which dealt with complex technical products. He envisioned YouTube as a dynamic platform for education, communication, and brand building.
Su-kam You Tube channel established in 2009
He spearheaded the creation of the "Su-Kam Solar YouTube Channel," a dedicated hub for educational content that would demystify the intricacies of solar energy and power solutions. He assembled a dedicated team, including animation specialists from Meerut, driven by a personal passion that often consumed his time and energy. His commitment was unwavering, a testament to his belief that this digital platform held the key to solving a critical business challenge.
Su-Kam grappled with the persistent challenge of effectively communicating the complexities of its product line to a vast and diverse audience. Traditional training sessions were costly, time-consuming, and often rendered ineffective by the high turnover of trained personnel, who were frequently lured away by competitors. Kunwer Sachdev recognized that YouTube offered a scalable, accessible, and cost-effective solution to this challenge.
He personally oversaw the creation of a comprehensive library of educational videos, breaking down complex technical concepts into easily digestible segments. He addressed fundamental questions like "What is an Inverter?" and delved into the specifics of "Solar Grid Feed Inverters," "Solar Charge Controllers," and "DC Solar Systems for Homes." He even explained the technical nuances of "C10 and C20 Tubular Batteries," both solar and inverter variants.
Beyond product explanations, he understood the importance of transparency and accessibility. Su-Kam's manufacturing facilities, located in the remote region of Katha, Himachal Pradesh, were difficult to access for the company's 50,000+ dealers spread across India and beyond. Kunwer Sachdev addressed this challenge by creating virtual factory tours, allowing stakeholders to experience the manufacturing process firsthand without the need for physical travel.
Discovery Channel Video on Su-kam
Once the videos were created, Kunwer Sachdev's focus shifted to building a robust subscriber base. He personally ensured every employee subscribed to the channel and formed a dedicated team to market and promote it, driving subscriptions. He meticulously monitored the growth, emphasizing the importance of reaching a wider audience. He understood that content without an audience was like a library without readers. He knew that the subscriptions were the base of the channel. He was personally involved in the subscription drive and kept track of the numbers.
educational video about product
Despite Su-Kam's bankruptcy in 2018, the channel retained a significant subscriber count, close to 109,000, a testament to the enduring value of its content. Even today, the videos garner millions of views, a reflection of the unique and insightful educational content that Kunwer Sachdev pioneered, a concept far ahead of its time.
Kunwer Sachdev's vision transcended mere marketing; it was about empowering people with knowledge. He saw YouTube not just as a platform for entertainment, but as a powerful tool for education and communication. His foresight, his unwavering belief in the transformative potential of digital media, positioned Su-Kam as a pioneer in the industry, proving that sometimes, the most revolutionary ideas are the ones that seem the most improbable. He was a digital prophet, speaking a language that the world was still learning to understand. His legacy lives on, not just in the millions of views his videos continue to garner, but in the enduring impact of his vision on the way businesses communicate and educate in the digital age.
lot of enquiries were received by the company and 5% business of the company became dependent on this channel. https://www.eqmagpro.com/hardois-royal-enfield-showroom-goes-all-solar/
what a vision Mr Sachdev Inverter Man of India had is to be saluted.
Every company tries to emulate this channel videos in the industry.