The Story
From the railway colony in Kishanganj to Su-Vastika's lithium pivot — a long-form chronicle organised by era. Built up post by post.
By a former associate of Kunwer Sachdev
Roots — Kishanganj, Punjabi Bagh, and the men who shaped him
Childhood in the Delhi railway colony, the move to Punjabi Bagh, and the early influences that planted the entrepreneurial seed.
Pen Days — selling, learning, and the school of the street
The years of door-to-door pen sales with his elder brother — what they taught him that no MBA could.
Cable TV — the leap from job to entrepreneur
Su-Kam's cable TV beginnings, before the inverter that changed everything.
Su-Kam — building a category
Founding, R&D culture, hiring, the marketing escapades, and how a brand became the default name for Indian inverters.
Marketing Mavericks — dhabas, shikaras, and the art of being seen
The unconventional campaigns nobody else would dare run — and why they worked.
R&D and the patents — innovation at scale
From digital inverters to solar PCUs to Electroscopy — how Su-Kam invented its way past competitors.
The reckoning — NCLT and what he learned
The years that tested him, told carefully and honestly.
Su-Vastika — the lithium comeback
Patents, BESS, lift inverters, partnerships — the second act, and what he believes comes next for India's energy transition.
The chronicle is being written week by week.
Each chapter is built up over time as the column publishes pieces that fit. Sign up for updates at write@invertermanofindia.com.