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<figure id="figure-8kuqgcfqi5emcbrotpg"><img id="8kuqgcfqi5emcbrotpg" src="https://cdn.durable.co/blocks/1WsRm1IPwvI5yvsQhsLSGD2kf1F2LzdGwjjLyq8GyR7qIbnhRUYuYhiT0hqlWGgB.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="&nbsp;Research and Development wing of Inverter Man of India" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1WsRm1IPwvI5yvsQhsLSGD2kf1F2LzdGwjjLyq8GyR7qIbnhRUYuYhiT0hqlWGgB.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">&nbsp;Research and Development wing of Inverter Man of India</figcaption></figure>In a nation striving for self-reliance, one man's vision ignited a spark that illuminated India's path to energy independence. Kunwer Sachdev, the "Inverter Man of India," didn't just build a company; he nurtured a dream, a dream that India could stand tall, free from the shadows of foreign dependence.Imagine a nation, vulnerable, reliant on distant shores for its essential power solutions. That was the reality Kunwer Sachdev sought to change. With unwavering belief, he poured his heart and soul into establishing a state-of-the-art research and development (R&amp;D) facility. It wasn't just bricks and mortar; it was a crucible of innovation, a place where ideas were forged into tangible solutions.His passion was contagious. The ripples of his work spread throughout the inverter industry, with countless companies drawing inspiration from his designs and expertise. He wasn't just a businessman; he was a mentor, a guiding light, sharing his knowledge to empower a nation.Contrast this with the hollow echo of other appliance industries, where the allure of cheap imports from China stifled domestic innovation. TVs, refrigerators, air conditioners – once symbols of national pride, now mere shells of foreign components. But the inverter industry, thanks to Kunwer Sachdev, stands as a beacon of what could have been, what should have been.Every humming inverter, every home illuminated during power outages, is a testament to his dedication. It's a story of a man who dared to dream big, who refused to accept dependence as destiny.And yet, his contributions, his profound impact on India's industrial landscape, often go unacknowledged. One can't help but feel a sense of injustice. Should not this man, who instilled self-reliance into an entire industry, receive the recognition that is so obviously deserved? Recognition from the very nation that has benefited so greatly from his work.Kunwer Sachdev didn't just build factories; he built dreams. He saw a future where India wasn't a mere consumer of foreign technology, but a creator, an innovator, a leader. And at the heart of that vision lay his unwavering commitment to research and development.https://invertermanofindia.com/category/power-storage-system-and-renewable-developments-in-india/inverter-man-of-india-power-storage-system-and-renewable-developments-in-india/Imagine the spark in his eyes, the burning desire to prove that India could stand on its own feet. He didn't just talk about 'Made in India'; he lived it, breathed it, and poured his soul into creating R&amp;D facilities that would become the wellspring of Indian innovation.He knew that true independence wasn't about assembling imported parts; it was about understanding the very essence of technology, about pushing the boundaries of what was possible. He nurtured his teams, not just as employees, but as partners in a grand mission, a mission to illuminate India's path to self-reliance.He saw the potential of solar energy, not as a distant dream, but as a tangible reality, and he directed his R&amp;D efforts towards making it accessible and affordable for every Indian. He saw the need for reliable energy storage, especially with Lithium Ion technology, and he delved deeply into that R&amp;D, working on patents, and new technology.There was a passion in his work, a sense of urgency, a feeling that India couldn't afford to wait. He knew that every innovation, every patent, every breakthrough was a step towards a brighter future, a future where India's energy needs were met by Indian ingenuity.He didn't just build R&amp;D facilities; he built a legacy. A legacy of self-belief, of unwavering dedication, and of a profound love for his country. His work wasn't just about inverters and UPS systems; it was about empowering a nation, about proving that India could shine, not as a reflection of foreign brilliance, but with its own radiant light."Kunwwer Sachdev's story is not just about inverters; it's about the spirit of "Made in India," the unwavering belief in our own capabilities. It's a story that deserves to be told, a legacy that deserves to be honored.<figure id="figure-vp88tyi4oamcbrphwa"><img id="vp88tyi4oamcbrphwa" src="https://cdn.durable.co/blocks/21x0ZsreIOkFTJL7dlG171rye70qFEQofqVWId5p4O30VOB8r5KcTRULDHd25TzK.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption=" Research and Development wing of Inverter Man of India" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/><figcaption class="body-normal text-gray-500 mt-2"> Research and Development wing of Inverter Man of India</figcaption></figure>

The Heart of India's Inverter Independence: The Legacy of Kunwer Sachdev

The hum of the test motors still echoes in my ears, a phantom symphony from those frantic final days. I can still see Mr. Sachdev, his shirt sleeves rolled up, a smudge of grease on his cheek, his eyes alight with that fierce, unwavering focus. He was a whirlwind, a force of nature, pushing us all to the very edge of our capabilities.We were in the R&amp;D wing, a place that felt more like a secret laboratory than a development center. The e-rickshaw project, his baby, was shrouded in secrecy. He'd pace, his voice a low rumble, explaining the intricacies of the motor, the driver card, the solar integration. He saw what no one else did, the quiet revolution brewing on India’s dusty roads. He knew, long before the rest of us, that these humble vehicles would transform the landscape.<figure id="figure-2yrs6rn8lmcbrg5mj"><img id="2yrs6rn8lmcbrg5mj" src="https://cdn.durable.co/blocks/1f3o0x3cDDDb4jdncHvhKSjLiaBc4bffi98B0dyUAnuNJoSfEZYmh5xiw15L79mn.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 50% 0%;" data-corners="default" data-aspect="16:9" data-caption="&nbsp;Mr Deepak Singh inaugurating motor designing lab at Su-kam" data-positionx="50%" data-positiony="0%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1f3o0x3cDDDb4jdncHvhKSjLiaBc4bffi98B0dyUAnuNJoSfEZYmh5xiw15L79mn.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 50% 0%;"><figcaption class="body-normal text-gray-500 mt-2">&nbsp;Mr Deepak Singh inaugurating motor designing lab at Su-kam</figcaption></figure>He'd spend hours testing those prototypes, driving them himself, pushing them to their limits. I remember the way his face would light up when the motor hummed just right, when the solar panels captured the sun's energy, extending the range beyond what we thought possible. He wasn't just building an e-rickshaw; he was building a dream, a vision of an India self-reliant, powered by its own ingenuity.<figure id="figure-4oxr9s5vgmcbrhlcu"><img id="4oxr9s5vgmcbrhlcu" src="https://cdn.durable.co/blocks/194m4OORdU4Ft9n4lNpqG0PljoRNxEnoJrGOcA8fgax6YQ5mSQSK39djcqYiJI8u.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="&nbsp;Mr Deepak Singh and Kunwer Sachdev founder Su-kam doing pooja for the first lab in India for DC motors" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/194m4OORdU4Ft9n4lNpqG0PljoRNxEnoJrGOcA8fgax6YQ5mSQSK39djcqYiJI8u.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">&nbsp;Mr Deepak Singh and Kunwer Sachdev founder Su-kam doing pooja for the first lab in India for DC motors</figcaption></figure>And he was so adamant about keeping the Chinese imports at bay. He'd talk about it with a fire in his eyes, a quiet determination to protect our nation's potential. He believed in our ability to innovate, to build something truly ours. He saw the future, a future where we wouldn't be dependent on others. To achieve this vision, he even sought foreign collaboration, partnering with Mr. Deepak Singh from the USA. Together, they worked to develop the latest DC motors for the e-rickshaws, under the banner of Su-kam testament to his commitment to manufacturing these critical components right here in India. https://www.pmgenerators.com/permanent-magnet-generators-india/. Mr. Deepak Singh another big version of Kunwer Sachdev always committed to develop newer Technolgies.<figure id="figure-uyqd6s0xbemcbridtq"><img id="uyqd6s0xbemcbridtq" src="https://cdn.durable.co/blocks/3bcKL6wktn1QmKgBmwQNq2w3KhPecSckONaEj95pRg7ohmWsYub2cLtGPetk2OGg.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 50% 0%;" data-corners="default" data-aspect="16:9" data-caption="&nbsp;India Today news headlines about the Inverter man of india" data-positionx="50%" data-positiony="0%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/3bcKL6wktn1QmKgBmwQNq2w3KhPecSckONaEj95pRg7ohmWsYub2cLtGPetk2OGg.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 50% 0%;"><figcaption class="body-normal text-gray-500 mt-2">&nbsp;India Today news headlines about the Inverter man of india</figcaption></figure>Now, I walk past the bustling e-rickshaws, and I see them everywhere. But a pang of sadness always hits me. I think of what could have been. If he were still here, leading the charge, those motors, those driver cards, would have been made right here, on Indian soil. We wouldn't be importing them.He was a visionary, a mentor, a force of inspiration. It wasn't just his technical brilliance; it was his unwavering belief in us, his ability to ignite that spark of passion within each of us. He saw the potential in everyone, and he pushed us to reach it.The silence in the R&amp;D wing is deafening now, a stark contrast to the vibrant energy that once filled it. The absence of his laughter, his booming voice, his relentless drive, leaves a void that can never be filled. I miss him. I miss his vision. I miss the man who dared to dream of an India powered by its own strength. And sometimes, when I close my eyes, I can still hear the hum of those test motors, a bittersweet reminder of what we lost, and what could have been.<figure id="figure-4afh5kgphnmcbrjtst"><img id="4afh5kgphnmcbrjtst" src="https://cdn.durable.co/blocks/9gzp5xTXr4KKXPtV0V35qseBzXnyPGn33S0xm4eFrddRObaLRuHd4iiSzO2btY0f.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 50% 65%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="50%" data-positionY="65%" data-fullWidth="false"/></figure>

The Visionary's E-Rickshaw Dream: Kunwer Sachdev's Untold Story

Working with Mr. Kunwer Sachdev was a transformative experience that inspired both growth and passion. I joined him when he led a struggling cable TV company with just around 50 employees. It was a chaotic environment where every day brought new challenges. But from the very beginning, it was clear that Mr. Sachdev was a visionary, always thinking beyond the confines of the present.<figure id="figure-suetjgn6phmcbr77mq"><img id="suetjgn6phmcbr77mq" src="https://cdn.durable.co/blocks/19ZkxXIZ7xsbPYF5Dy9bgEbcaA8BYmkN0iuFEuWOKvgbnT5WUclELoCbaFDy5Vp4.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/19ZkxXIZ7xsbPYF5Dy9bgEbcaA8BYmkN0iuFEuWOKvgbnT5WUclELoCbaFDy5Vp4.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>One of the most pivotal moments during my time there was when Mr. Sachdev began to shift his focus from the cable TV business to an ambitious inverter project. His enthusiasm was contagious; it was as if he could see the future where others saw obstacles. He believed in the potential of his ideas, even when the odds were stacked against him.Mr. Sachdev often encouraged us to take initiative and trust our own judgment. His standard line was, "Take your own decisions, and if you feel you're not capable, then come to me." This empowerment stemmed from his unwavering belief in the capacity of his team, fostering a culture of innovation and confidence.The inverter project was where his passion truly shone. Despite facing numerous setbacks and failures, Mr. Sachdev never wavered. He was determined to create the first MOSFET-based inverter, a challenge that required not only technical prowess but also relentless perseverance. I can confidently say that no one else had successfully created an inverter with a charger on a single board at that time.<figure id="figure-ggv5ty5q3mcbr82vx"><img id="ggv5ty5q3mcbr82vx" src="https://cdn.durable.co/blocks/1Pagh0pnuw6O4nMjHbKpKf3YewhgsH3AXXQm0sQIHDJ92186AVkpxJ7BpASlPGKn.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="&nbsp;PCB board of Su-kam" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1Pagh0pnuw6O4nMjHbKpKf3YewhgsH3AXXQm0sQIHDJ92186AVkpxJ7BpASlPGKn.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">&nbsp;PCB board of Su-kam</figcaption></figure>The initial design of the charger, utilizing an SCR driver circuit, was not just functional but a marvel of engineering. Its size, simplicity, and plug-and-play feature meant that anyone could easily replace the board if needed. This was innovation at its best. Compared to traditional transistor inverters prevalent in the market, the inverter we worked on represented a groundbreaking leap in technology. <a href="https://books.google.co.in/books/about/Making_Breakthrough_Innovation_Happen_Ma.html?id=C1oBPwAACAAJ&amp;redir_esc=y" data-mce-href="https://books.google.co.in/books/about/Making_Breakthrough_Innovation_Happen_Ma.html?id=C1oBPwAACAAJ&amp;redir_esc=y" data-mce-selected="inline-boundary">https://books.google.co.in/books/about/Making_Breakthrough_Innovation_Happen_Ma.html?id=C1oBPwAACAAJ&amp;redir_esc=y</a>Notably, what was astonishing was the power efficiency. Rather than requiring two batteries to run a 500W load, our new design only needed one. This radical change not only showcased the advancement in technology but also reflected Mr. Sachdev's commitment to creating solutions that made life easier for people.Throughout this journey, I witnessed firsthand how Mr. Sachdev tackled challenges with tenacity and vision. His drive and passion made working at his company a remarkable experience. This was not just a business endeavor; it was a mission to innovate and improve lives.In the end, working alongside Mr. Sachdev taught me invaluable lessons about leadership, resilience, and the importance of believing in one's vision. His ability to dream big and inspire those around him was a lesson that will stay with me for a lifetime. As he continues to forge ahead, I look forward to seeing how his passion for innovation transforms the world.

First Inverter designing challenges in India by Su-kam

Business woman using laptop computer do online activity on wood table at home office.

Man, I swear, I walked into his place, and it was like… a different world. You know, Mr. kunwer Sachdev, the dude who practically was Su-Kam? He was hunched over a laptop, eyes glued to some WordPress tutorial. WordPress! Like, the stuff I never heard of...He looked… wrecked. Like, seriously wrecked. The kind of wrecked you see in movies, but way more real. Three months ago, his twins were born, and then boom, NCLT hit, and they stripped him of everything. Everything. Salary? Gone. Savings? Non-existent. Properties? Nada. Shares? You got to be kidding. Insurance? Zip. Zero. Zilch.<figure id="figure-w1ebg5hnp3mcbqy9gc"><img id="w1ebg5hnp3mcbqy9gc" src="https://media.gettyimages.com/id/1168708183/photo/business-woman-using-laptop-computer-do-online-activity-on-wood-table-at-home-office.jpg?b=1&s=2048x2048&w=0&k=20&c=yaXQ1BXFRXiDnE9-QFa7h0Buh51C2RMgOeLM0a48JgQ=" alt="Business woman using laptop computer do online activity on wood table at home office." title="Business woman using laptop computer do online activity on wood table at home office." class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure>And the COC, those cold-hearted suits, they just cut off his salary like it was nothing. Just… click. Suddenly, this guy, who used to run a freakin' empire, was staring at empty pockets and two babies. Can you even imagine?I sat there, trying to act normal, but inside, I was screaming. Like, how does this happen? How does someone go from Owner of Su-kam to… this? He told me he was learning WordPress. WordPress! Like he was starting from scratch. And then, he drops this bomb: he's got a CEO interview the next day. A CEO interview! After all this!My heart just broke. I wanted to hand him my wallet, my savings, anything. But he looked at me, and he just… shook his head. "I'll figure it out," he said, his voice barely a whisper. "I always do."That's when it hit me. This guy, he's not just some businessman. He's a freaking warrior. He could have just given up, wallowed in self-pity, but no. He was learning WordPress, prepping for a CEO gig, rebuilding from the ground up! He was taking all that entrepreneurial spirit, that drive that built Su-Kam, and turning it on himself.We always hear about entrepreneurs taking risks, but this was a whole new level. He was taking a risk on himself, betting everything on his own ability to bounce back. It's like he was saying, "Screw the corporate ladder, I'll build my own!"He was quite helplessAnd it made me think, what are we even learning in business school? We talk about risk management, diversification, blah blah blah. But we don't talk about this kind of raw, gut-wrenching resilience. We don't talk about the sheer, unadulterated willpower it takes to pick yourself up when you've been knocked down harder than anyone I know.He could've easily fallen into a pit of despair, but instead he chose to embrace the entrepreneurial side of him and rebuild.This guy, he's not just a story. He's a lesson. A lesson in what it means to be human, to be strong, to be… a freaking legend. He's proof that even when everything falls apart, you can still find a way to rise. And honestly? That’s the kind of lesson they should be teaching in every classroom.

My first meeting after his salary was stopped

Mr. Sachdev was always full of energy and ready with his next plan once the first is completed. he never wasted time in resting and had lot of dreams for Indian Solar Industry and the one such dream was to have indigenous Solar hybrid Inverters which was the forte of USA designing and China manufacturing as all the Solar inverters were made in China and reputed manufacturers were either European or USA and Chinese were also entering with their local brands at that time.SMA, Fronius, ABB, Delta Shneider were the brands and Chinese brands like Growatt and K star were trying to enter into the arena. There was no other company in India that time who was even thinking of manufacturing Solar inverters in India.I remember the fire in his eyes, back in 2015. He showed us two prototypes: a sleek high-frequency Solar inverter, meant to challenge China's dominance, and a robust, isolation transformer-based Solar Inverter model which could work on the Battery as well without the battery to garner the solar energy designed to bring steady power to India’s villages, Africa, and the Middle East, with or without battery with Solar panels, places where the grid was a cruel joke. so that kind of markets could be taken care by developing both technologies at the same time. What a vison he had in 2015 when no one selling Grid inverters for homes and offices only big MW projects were done under the various Govt incentivized schemes. Where Su-kam had already done 2 big MW projects in Chennai Metro and Gurgaon Metro where the Chinese Inverters were installed, and Mr. Sachdev knew at that time that wave for these Solar Inverters being installed for homes, offices and schools etc. is on the way. https://youtu.be/zZHW_YaAobc?si=IXkpX-ZzWMrsdwxu. He was the first person to install big Mega Watt solar projects in India.<figure id="figure-0k4vnzm2tamcbqfyqw"><img id="0k4vnzm2tamcbqfyqw" src="https://cdn.durable.co/blocks/fQdGAwOufuhJ2vtFw4aWUnlIb5Q8oukquqcfBd1zG2jMpxMykRtQfHoE7o1ldqsD.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="&nbsp;MW solar projects done by Su-kam" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/fQdGAwOufuhJ2vtFw4aWUnlIb5Q8oukquqcfBd1zG2jMpxMykRtQfHoE7o1ldqsD.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">&nbsp;MW solar projects done by Su-kam</figcaption></figure>He wasn't just building inverters; he was building resilience. His transformer-based tech, showcased in videos from Su-kam’s Solar Channel, could stabilize power without batteries, a lifeline in regions plagued by blackouts. https://youtu.be/igvB8GEqd10?si=yF6oEj1JKMLzIRm0<figure id="figure-3cvr6z8mltmcbqka5c"><img id="3cvr6z8mltmcbqka5c" src="https://cdn.durable.co/blocks/258G1ttOWJr9CSFcmtzL2hpWZoHXS9p8KoGQC0hJIlRUnqOadqQJKj0jh4iYCDov.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="&nbsp;Su-kam Grid Tie inverter launched in 2016" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/258G1ttOWJr9CSFcmtzL2hpWZoHXS9p8KoGQC0hJIlRUnqOadqQJKj0jh4iYCDov.png" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">&nbsp;Su-kam Grid Tie inverter launched in 2016</figcaption></figure>By 2015, Sachdev filed patents that would have outpaced global giants in the solar industry and storage solution industry but after his displacement no one followed on those patents and India lost on to the technology patents which would have been a great asset of India. he made both type of Solar Inverters which were Grid Feed Solar High frequency and Solar Hybrid Inverter with Isolation transformer. He launched both the products and tested it more than 100 number of installations and i tried to find from the dealers and they said the product is doing fine. But now the market is filled with 99% Chinese Solar inverters as Indian companies are just importing and doing the labelling where as Mr. Sachdev made and tested this technology in 2016 and 2017 and before he could build the market for these Solar Inverters in India, Su-kam went to bankruptcy in 2018 https://ibbi.gov.in//webadmin/pdf/order/2019/Apr/3rd%20Apr%202019%20in%20the%20matter%20of%20Su%20Kam%20Power%20Systems%20Limited%20C.A.%20569%20(PB)%20-2019%20in%20Company%20Petition%20No.%20(IB)-540(PB)-2017_2019-04-16%2017:45:04.pdf and after that period slowly India is filled with 100% dominance from China in this sector.There was a news item in the PV magazine which wrote an interview of Kunwer Sachdev having an informal question answer sessions where Mr. Sachdev told the correspondent about the company developed the Solar hybrid inverter the article is attached for the reference. https://www.pv-magazine-india.com/2018/03/05/interview-su-kam-is-building-solar-hybrid-inverters/Dealers from Afghanistan to Nigeria clamored for Su-kam inverters. "Make in India, for the world," he'd say, export receipts piling high.Then, the storm hit. A financial dispute, a cascade of legal battles, the cold grip of the NCLT. By 2018, the labs fell silent. The innovator was branded a "thief," hounded by agencies that should have been his allies. And here’s where India lost:Technological Leadership: Sachdev's patents, his innovative designs, were left to gather dust. India lost its chance to lead the solar inverter market, to dictate the technology, not just follow. Export Dominance: The export markets he’d opened, the contracts he’d secured, vanished. India lost its foothold in Africa, the Middle East, and Southeast Asia, ceding ground to Chinese manufacturers. Economic Independence: Today, 99% of India’s solar inverters are Chinese. We’re dependent, not self-reliant. Every rupee spent on imports is a rupee lost to Indian innovation, Indian jobs. Rural Empowerment: His transformer-based Solar grid feed and Hybrid inverters, crucial for unstable grids, could have transformed rural economies. Now, villages rely on cheaper Chinese Solar Inverters having lot of service issues where companies importing from China are not able to support as they made their money. National Pride: We lost a symbol of Indian ingenuity. A man who could have been a national hero, a testament to "Make in India," was instead silenced. I hold onto the videos, the proof of his vision. this video was launched in 2016 for the awareness of Indian market where the Solar Hybrid Inverter is shown, and its usage and more than 500 installations are done at that time which are still working flawless.https://youtu.be/zZHW_YaAobc?si=IXkpX-ZzWMrsdwxu<figure id="figure-90zp61idykmcbqlus9"><img id="90zp61idykmcbqlus9" src="https://cdn.durable.co/blocks/2dx4mH4yvcb4XKhaRgJHF3uVHX3lmORCoGYa9vL4xUiupnTy6mvpS5avG9Jkdov9.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="&nbsp;Su-kam solar hybrid Inverter" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2dx4mH4yvcb4XKhaRgJHF3uVHX3lmORCoGYa9vL4xUiupnTy6mvpS5avG9Jkdov9.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">&nbsp;Su-kam solar hybrid Inverter</figcaption></figure>They called him a thief. But he was a visionary, a patriot. He wanted India to shine, to lead. And we, as a nation, let that light go out.The Chinese inverters hum their foreign tune, a constant reminder of what we lost. A man, a dream, a chance to rewrite India's energy future.A salute to the hero India forgot. A question, to India, when will you remember?"

The Unseen Hero: How India Lost Its Solar Dream to China

In the annals of business innovation, certain figures stand out, not just for their success, but for their ability to see beyond the horizon, to anticipate the future before it unfolds. Kunwer Sachdev, the force behind Su-Kam, was one such visionary. In 2009, while the world was still tentatively exploring the uncharted territories of social media, he recognized the transformative potential of YouTube, a platform then largely dismissed as a repository for amateur videos.<figure id="figure-z88ubckfywmcbpwrtg"><img id="z88ubckfywmcbpwrtg" src="https://cdn.durable.co/blocks/fs6uiu7VqUob1hoDYiw6GyFdzIFXpfSAbkbcAXC5SnkQqdZFiun2VC6z6nUoi3Jd.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="Su-Kam Solar Youtube Channel" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/fs6uiu7VqUob1hoDYiw6GyFdzIFXpfSAbkbcAXC5SnkQqdZFiun2VC6z6nUoi3Jd.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">Su-Kam Solar Youtube Channel</figcaption></figure>I recall those early days vividly. He stood before his marketing team, his voice ringing with an almost prophetic conviction, as he articulated his vision for YouTube. His words, though met with polite skepticism, were not mere pronouncements; they were a blueprint for a digital revolution. He mandated the creation of personal YouTube channels for every employee, a seemingly eccentric request that underscored his belief in the power of individual voices within the digital sphere. "Upload your videos," he implored, "share your knowledge, your expertise!" <figure id="figure-36gibwe846mcbpybes"><img id="36gibwe846mcbpybes" src="https://cdn.durable.co/blocks/1boXArMI8dLzuV6rXgqwU04iy0guj6Mm132OBQXH9xqILOfScogXf7F6rDIpoWT0.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="Su-kam educational video on grid tied Solar inverter" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1boXArMI8dLzuV6rXgqwU04iy0guj6Mm132OBQXH9xqILOfScogXf7F6rDIpoWT0.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">Su-kam educational video on grid tied Solar inverter</figcaption></figure>This unwavering belief in YouTube's potential wasn't a fleeting fancy; it was a strategic imperative. Kunwer Sachdev understood that traditional marketing methods were reaching their limitations, especially for a company like Su-Kam, which dealt with complex technical products. He envisioned YouTube as a dynamic platform for education, communication, and brand building.<figure id="figure-7tcfzixclnmcbq00wh"><img id="7tcfzixclnmcbq00wh" src="https://cdn.durable.co/blocks/2ePYfLUQu7Ix4eJy29P104cbca1Tk164uZYbFbzZeKzPHUlvdoAEIgcsuMJ7SbLh.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2ePYfLUQu7Ix4eJy29P104cbca1Tk164uZYbFbzZeKzPHUlvdoAEIgcsuMJ7SbLh.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure> Su-kam You Tube channel established in 2009He spearheaded the creation of the "Su-Kam Solar YouTube Channel," a dedicated hub for educational content that would demystify the intricacies of solar energy and power solutions. He assembled a dedicated team, including animation specialists from Meerut, driven by a personal passion that often consumed his time and energy. His commitment was unwavering, a testament to his belief that this digital platform held the key to solving a critical business challenge.<figure id="figure-z2srnsqnyymcbq118d"><img id="z2srnsqnyymcbq118d" src="https://cdn.durable.co/blocks/22bHSHXZY48VjjSiegbmVsWAADqxLWAeAGUyl1iAXPYUu3GBi9hwVJohtS5NIgrb.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/22bHSHXZY48VjjSiegbmVsWAADqxLWAeAGUyl1iAXPYUu3GBi9hwVJohtS5NIgrb.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>Su-Kam grappled with the persistent challenge of effectively communicating the complexities of its product line to a vast and diverse audience. Traditional training sessions were costly, time-consuming, and often rendered ineffective by the high turnover of trained personnel, who were frequently lured away by competitors. Kunwer Sachdev recognized that YouTube offered a scalable, accessible, and cost-effective solution to this challenge.He personally oversaw the creation of a comprehensive library of educational videos, breaking down complex technical concepts into easily digestible segments. He addressed fundamental questions like "What is an Inverter?" and delved into the specifics of "Solar Grid Feed Inverters," "Solar Charge Controllers," and "DC Solar Systems for Homes." He even explained the technical nuances of "C10 and C20 Tubular Batteries," both solar and inverter variants.&nbsp;<figure id="figure-6umcuw8pmkmcbq2k5y"><img id="6umcuw8pmkmcbq2k5y" src="https://cdn.durable.co/blocks/36LcRZxnZDaF60erESaGFPewLZUbAU6NhEX1uWmf62lfCGKKCadegQWOdeOL99sG.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="Su-Kam Solar Projects Video" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/><figcaption class="body-normal text-gray-500 mt-2">Su-Kam Solar Projects Video</figcaption></figure>Beyond product explanations, he understood the importance of transparency and accessibility. Su-Kam's manufacturing facilities, located in the remote region of Katha, Himachal Pradesh, were difficult to access for the company's 50,000+ dealers spread across India and beyond. Kunwer Sachdev addressed this challenge by creating virtual factory tours, allowing stakeholders to experience the manufacturing process firsthand without the need for physical travel.&nbsp;Discovery Channel Video on Su-kamOnce the videos were created, Kunwer Sachdev's focus shifted to building a robust subscriber base. He personally ensured every employee subscribed to the channel and formed a dedicated team to market and promote it, driving subscriptions. He meticulously monitored the growth, emphasizing the importance of reaching a wider audience. He understood that content without an audience was like a library without readers. He knew that the subscriptions were the base of the channel. He was personally involved in the subscription drive and kept track of the numbers.&nbsp;educational video about productDespite Su-Kam's bankruptcy in 2018, the channel retained a significant subscriber count, close to 109,000, a testament to the enduring value of its content. Even today, the videos garner millions of views, a reflection of the unique and insightful educational content that Kunwer Sachdev pioneered, a concept far ahead of its time.Kunwer Sachdev's vision transcended mere marketing; it was about empowering people with knowledge. He saw YouTube not just as a platform for entertainment, but as a powerful tool for education and communication. His foresight, his unwavering belief in the transformative potential of digital media, positioned Su-Kam as a pioneer in the industry, proving that sometimes, the most revolutionary ideas are the ones that seem the most improbable. He was a digital prophet, speaking a language that the world was still learning to understand. His legacy lives on, not just in the millions of views his videos continue to garner, but in the enduring impact of his vision on the way businesses communicate and educate in the digital age.lot of enquiries were received by the company and 5% business of the company became dependent on this channel. https://www.eqmagpro.com/hardois-royal-enfield-showroom-goes-all-solar/what a vision Mr Sachdev Inverter Man of India had is to be saluted.Every company tries to emulate this channel videos in the industry.

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